About PERC Property and Environment Research Center (PERC) is the national leader in market solutions for conservation. Founded in 1980, PERC is nonprofit, nonpartisan, and proudly based in Bozeman, Montana.Careers — Digital Marketing SpecialistThis is a transformational time at PERC. Our nimble team is growing to support our ambitious goal of inspiring America's next conservation era based on incentives and innovation.About The RolePERC is seeking a driven Digital Marketing Specialist to help build the audience for innovative conservation ideas. We're the national leader in market solutions for conservation, and we're building a digital growth engine to match that ambition. This role is at the center of it.You'll manage paid digital campaigns, grow our email subscriber base, support our social media channels, and keep our WordPress-based website humming. This is a hands-on role with real ownership, working with a small, high-performing marketing/comms team.This is a broad digital marketing role for someone with 2–4 years of experience who is ready to own real work across multiple channels. You'll report to the VP of Marketing & Communications and collaborate closely with our Senior Designer and Digital Content Producer. We're expanding digital marketing into a core function and looking for someone to bring focus, drive, and a growth mindset to the work.Core ResponsibilitiesPaid Digital Advertising (35%)Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram) and Google Ads to grow our email subscriber base and drive traffic to priority contentMonitor campaign performance daily and make data-driven adjustments to improve resultsReport on key metrics—cost per acquisition, ROAS, conversion rates—and translate findings into clear recommendationsCoordinate with our Senior Designer on ad creative and landing page assetsWebsite Management (25%)Handle day-to-day content publishing and updates on PERC.org (WordPress Gutenberg)Support an active homepage refresh and ongoing site updates—ensuring content stays current, accurate, and on-brand across the siteCoordinate with our external web development firm on technical maintenance and larger build projectsEnsure landing pages, campaign pages, and evergreen content are functioning correctly and performing wellSupport conversion optimization efforts, including basic A/B testing and performance trackingEmail Marketing (20%)Own list growth strategy in partnership with the VP of Marketing & Communications, with ambitious targets for subscriber growthManage campaign deployment in Mailchimp, including segmentation, scheduling, and A/B testingMonitor open rates, click rates, and unsubscribe rates; identify trends and recommend improvementsMaintain list hygiene and help develop audience segments that improve relevance and retentionSocial Media Support (10%)Track and report on organic and paid performance across key KPIs—reach, engagement, follower growth, click-through—and translate findings into clear insights for the teamSupport paid social promotion of priority content and campaignsAssist with scheduling and publishing content across Instagram, X, LinkedIn, and FacebookAnalytics and Reporting (10%)Maintain dashboards in Google Analytics (GA4) and platform-native tools to track performance across channelsProduce regular reports on growth metrics, campaign results, and audience trendsHelp establish baseline metrics and targets as we build our digital measurement frameworkYour QualificationsRequired2-4 years of experience in digital marketing, with demonstrated hands-on work in paid social and paid searchWorking knowledge of Meta Ads Manager and/or Google AdsExperience with an email marketing platform (Mailchimp preferred)Comfort with WordPress for content publishing and basic updatesFamiliarity with Google Analytics or similar web analytics toolsStrong attention to detail and the ability to manage multiple priorities without dropping the ballClear written communicator; you can explain what the data says and why it mattersPreferredExperience running paid campaigns for a nonprofit, media organization, or mission-driven brandA genuine eye for design. You may not be a designer, but you can tell when a landing page works and when it doesn't, and you're curious enough to understand why. You think about hierarchy, clarity, and visual flow, not just copy and conversion ratesGoogle Ads or Meta Blueprint certificationBasic understanding of SEO principlesExperience with Salesforce or other CRM platformsThe Ideal CandidateCurious and self-directed; you don't wait to be told what to optimizeComfortable working in a small team where you'll wear multiple hatsInterested in market-based approaches to conservation, policy, or mission-driven workEnergized by growth metrics and the discipline of improving them over timeSelf-directed and high agency; when you hit a wall, you find a way through it by being resourceful or teaching yourself something newLocationThis is a full-time, exempt position with preference for the role to be based in Bozeman, Montana. We will also consider outstanding candidates based elsewhere in the United States who can work virtually.Working ConditionsBusiness office environment with moderate noiseTravel by car and plane is possibleWill sit or stand at a deskWork on a computer, use a telephone, and other general office equipmentLift and carry up to 25 poundsPerks of Working at PERCGreat health, vision, and dental benefit options for employees and familyFlex/FSA or HSA offered5% 401(k) PERC contributionPERC contributed life insuranceVoluntary additional life insuranceVoluntary accident insurancePaid parental leavePaid vacation and sick days12 paid holidaysPaid sabbatical: 3 months paid leave after every 10 years of serviceDiscounted gym membershipOpportunity to work with an impactful conservation organizationHow To ApplyTo apply, qualified individuals should submit the following application materials in one PDF document:Resume + Cover Letter, including: three distinct reasons you are drawn to PERC's mission and how you came to those beliefsPaid digital campaigns you've supportedWebsites you've maintainedA link to a website or landing page you find effective—and a brief note on whyApplications should be submitted to Talent Market via this link: talentmarket.org/apply-for-your-dream-job/.Questions can be directed to Stephanie Keaveney, Senior Manager of Outreach at Talent Market, who is managing the search process: Stephanie@talentmarket.org.There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain posted on our site until it is filled.While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.Explore Careers at PERCDiscover our culture and passion for conservation.See Open Roles#J-18808-Ljbffr