Responsibilities:Social Media Management & DevelopmentBuild and manage Victory Energy's presence across Instagram, Facebook, LinkedIn, and Google Business.Develop and maintain a monthly content calendar that aligns with sales campaigns, seasonal trends, and company milestonesCreate, schedule, and publish original content, including graphics, short-form video, reels, testimonials, and educational posts on solar savings and clean energyMonitor comments, messages, and brand mentions engage the audience in a timely and on-brand voiceTrack follower growth, reach, engagement rates, and conversion metrics; report monthly insights to leadershipResearch and leverage solar industry trends, competitor activity, and platform algorithm changes to continuously improve performanceCoordinate with field sales teams to gather customer success stories, project photos, and before/after contentBrand Building & Content CreationDevelop and maintain a consistent brand voice, visual identity, and messaging framework for Victory EnergyDesign marketing collateral, including flyers, digital ads, pitch decks, event materials, and recruitment content using tools such as AI agents, Canva, or Adobe Creative SuiteCollaborate with leadership to craft messaging that communicates the value of residential solar savings, sustainability, energy independenceEnsure all external-facing communications maintain brand consistency across digital and print channelsDigital Marketing & Lead GenerationPlan and execute paid social media advertising campaigns (Meta Ads, Google Ads, LinkedIn) to generate leads and build brand awarenessBuild, manage, and optimize landing pages and lead capture forms to support the sales pipelineDevelop and deploy email marketing campaigns targeting prospective customers, existing clients, and referral partnersOversee website content updates; coordinate with vendors or internal resources on SEO strategy and site performanceTrack and analyze digital campaign ROI; make data-driven adjustments to maximize cost-per-lead efficiencySales Support & Cross-Functional CollaborationPartner with the Sales and People Empowerment teams to develop recruiting content, sales tools, and onboarding materialsCreate event marketing support for community outreach, campaigns, and trade shows as neededAssist in developing promotional incentives and customer referral program marketingSupport executive communications, including company announcements, newsletters, and internal campaignsAnalytics & ReportingEstablish baseline marketing metrics and build a reporting cadence for social media, digital ads, and email performanceProvide monthly and quarterly marketing reports to leadership with actionable insights and recommendationsUse Google Analytics, Meta Business Suite, and similar platforms to track campaign performance.Other duties as needed.Qualifications:Required24 years of marketing experience, preferably in solar, energy, home services, or a direct-to-consumer sales environmentDemonstrated hands-on experience managing social media accounts for a business (not just personal use) must be able to provide portfolio or examplesProficiency in graphic design tools such as Canva, Adobe Express, or Adobe Creative SuiteWorking knowledge of Meta Business Suite, Google Ads, and email marketing platforms (Mailchimp, Constant Contact, or similar)Strong copywriting skills ability to write persuasive, on-brand content for different audiences and platformsAbility to operate independently, prioritize multiple projects, and deliver results with minimal oversightAnalytical mindset comfortable interpreting data and adjusting strategy based on performance metricsPreferredExperience in the residential solar, electrical, or clean energy industryFamiliarity with CRM platforms such as Salesforce or HubSpotVideo production or editing skills (Reels, TikTok, YouTube Shorts)Experience building a marketing function in an early-stage or startup environmentKnowledge of basic SEO principles and WordPress or similar CMS platformsExperience with Salesforce or solar-specific tools is a plusBenefits:Competitive salary and performance-based bonuses.Health, dental, and vision insurance.Retirement savings plan with company match.Paid time off and holidays.Opportunities for professional development and career advancement.
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