Digital Marketing Specialist

Digital Marketing Specialist Job Description
This hybrid role requires a versatile digital marketer with expertise in both media buying, strategy and optimization, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.

Media Buying:

• Execute paid media buys across various platforms including search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio.
• Leverage Stratum’s digital buying platform for purchasing (Basis)

Campaign Management & Optimization:

• Oversee the planning, execution, and continuous optimization of digital marketing campaigns.
• Monitor and analyze campaign performance meticulously using relevant analytics tools.
• Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.

Market Research:

• Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.
• Conduct market research to identify potential opportunities and challenges in the digital advertising space.

Budget Management:

• Work closely with stakeholders to manage and allocate budgets effectively.
• Monitor spending and ensure campaigns are executed within budgetary constraints.

Collaboration:

• Collaborate seamlessly with the marketing team and other stakeholders to develop cohesive media buying strategies.
• Work with stakeholders to obtain necessary creative assets, content, and approvals for campaigns.
• Will directly report to Manager – Marketing Special Projects & Shared Services

Qualifications:

• Bachelor’s degree in digital media, marketing, communication, business, or a related field is preferred.
• 2-5 years of extensive experience in digital marketing, with a strong emphasis on media buying, campaign management, and campaign optimization.
• Proven expertise in DSP buying or similar digital buying marketplaces is required, with Basis experience highly preferred.
• Proficiency in major digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Exceptional analytical skills with the ability to translate data into actionable insights.
• Strong communication and interpersonal skills for effective collaboration with cross-functional teams.