Digital Marketing Specialist job in Chicago, IL | Covista
Welcome to Covista, formerly Adtalem Global Education - same company, new name, same commitment to finding great talent.
Skip to main content
Digital Marketing Specialist
jobinformationwidget.freetext.ExternalReference
REF11132N
Apply Shortlist
Company Description
About Covista
Covista is America"s largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren"t separate goals-they"re one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don"t just support healthcare education-they shape it. This isn"t abstract purpose work. It"s solving real problems for real people in real communities while advancing careers.
We operate on a hybrid schedule with four in-office days per week (Monday-Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
Job Description
Opportunity at a Glance
We are seeking a strategic and detail-oriented Marketing Specialist to assist in executing paid media creative, reporting, and campaign performance across multiple channels. This role is pivotal in shaping our creative strategy and calendar, optimizing ad performance, and collaborating with internal and external agency stakeholders to drive impactful marketing initiatives.
Responsibilities
Own the monthly creative planning process for paid media campaigns.
Executes end‑to‑end go‑to‑market asset deployment, ensuring all creative materials are finalized, trafficked, and launched across digital and paid media channels to support campaign objectives.
Manage & evaluate asset performance and make data-driven decisions on what to add or remove.
Traffic new creative assets to media partners and manage launch timelines.
Develop insights and produce reports for leadership on campaign creative effectiveness in partnership with the agency, leveraging Google Analytics, platform analytics, Google Ads, and Meta Ads to assess performance and optimize future strategy.
Analyze campaign performance data (CPA, CTR, ROAS) to drive creative strategy and budget allocation.
Design and execute A/B tests for ad copy, creative assets, and landing pages to improve Conversion Rate Optimization (CRO).
Lead internal ad copy creation and approval process leveraging AI tools for ideation and initial drafts.
Collaborate with compliance teams to ensure advertising standards are met.
Manage media budget invoicing and accruals to ensure accurate media spend and allocation
Ensure timely and accurate financial documentation.
Performs other duties as assigned and complies with all organizational policies and standards.
Qualifications
2-4 years of recent marketing experience planning, creating, executing, and optimizing direct marketing and digital advertising campaigns.
Hands-on, in-platform experience across major advertising platforms, including Google Ads, Microsoft Ads, SA360, Meta, TikTok, YouTube, and other digital media channels.
Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.
Self-starter with a "do whatever it takes" mentality, comfortable operating in a fast-paced environment with limited direction.
Demonstrated ability to launch initiatives, learn quickly, fail fast, iterate, and continuously improve performance based on data and outcomes.
Experience managing campaigns across multiple channels and stages of the marketing funnel.
Strong communication and collaboration skills with the ability to work effectively across cross-functional teams.
Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $60,000 and $90,000. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Covista offers a robust suite of benefits including:
For more information related to our benefits please visit:
https://careers.covista.com/benefits
Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Apply Shortlist
Share
Join Our Talent Community!
Upload your resume to get noticed by recruiters and stay up to date on career opportunities with us.
Subscribe
Want to know more about our benefits?
We provide a wide range of valuable perks and comprehensive benefits designed to support your unique work and personal life. Click to explore our benefits overview and discover everything you need to support your wellness, financial security, and work-life balance.
Read more
List #1
Open roles
Director of Post Licensure Marketing
Salary
Location
Minneapolis, MN
Job Type
Full-time
Location
Minneapolis
Category
Marketing & Product Development
Institution
Covista
Description
Opportunity at a GlanceCovista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Reference
3b0eff90-99c0-4337-99c7-795ace0fd051
Expiry Date
01/01/0001
Apply Shortlisted
Apply Shortlisted
Director of Post Licensure Marketing
Salary
Location
Chicago, IL
Job Type
Full-time
Location
Chicago
Category
Marketing & Product Development
Institution
Covista
Description
Opportunity at a GlanceCovista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Reference
7a8463a4-e24f-4182-b077-07a20fca68c3
Expiry Date
01/01/0001
Apply Shortlisted
Apply Shortlisted
Director of Post Licensure Marketing
Salary
Location
Washington, DC
Job Type
Full-time
Location
Washington
Category
Marketing & Product Development
Institution
Covista
Description
Opportunity at a GlanceCovista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.
Reference
afcc5e41-adbb-4fd6-8edc-7d36b2b7e9e1
Expiry Date
01/01/0001
Apply Shortlisted
Apply Shortlisted
Senior Manager, Product Marketing
Salary
Location
Columbia, MD
Job Type
Full-time
Location
Columbia
Category
Marketing & Product Development
Institution
Covista
Description
Opportunity at a GlanceCovista is seeking a Senior Manager, Product Marketing to drive Walden University marketing efforts for an assigned vertical and its program portfolio (for example, Social Work
Reference
e26b2b74-be60-4efb-bf5b-a19c6dc42482
Expiry Date
01/01/0001
Apply Shortlisted
Apply Shortlisted
View all
Digital Marketing Specialist
Apply
233 S. Wacker Drive, Suite 800
Chicago, IL 60606
Careers Expand
navtree.back
Life at Covista
Benefits
Search Jobs
FAQs
Join Our Talent Community
Resources Expand
navtree.back
Covista.com
Our Story
Our Institutions
Our Impact
Investors
News & Insights Expand
navtree.back
Research
Features
Press Releases
Media Resources
2026 Covista LLC. All Rights Reserved.
Covista is a trademark of Covista Inc. in the United States, European Union, United Kingdom, as well as certain other jurisdictions.