Digital Marketing Specialist

POSITION SUMMARY

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The Digital Marketing Specialist supports Brown Jordan Inc.'s portfolio of brands (Brown Jordan, Tropitone, Charter, Texacraft, Winston, and Castelle) by managing paid search programs, maintaining website analytics and tracking infrastructure, supporting SEO performance, and producing the data analysis and reporting that inform marketing and executive decision-making. This is a highly analytical, detail-oriented role that requires strong organizational skills and the ability to manage multiple recurring deliverables, vendors, and deadlines across several brands at once.

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PRIMARY RESPONSIBILITIES

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Data Analysis & Reporting

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• Own the production of recurring monthly, quarterly, and ad hoc digital marketing performance reports across all brands, including presentation to internal stakeholders.
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• Compile and analyze digital marketing metrics to support leadership and executive presentations.
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• Pull, consolidate, and analyze performance data for product launches, trade shows, and campaign initiatives, including year-over-year comparisons.
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• Respond to internal and external requests for historical advertising and marketing metrics, ensuring accuracy and timely turnaround.
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• Build and maintain automated reporting templates and trackers that standardize recurring data pulls across brands.
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• Build and maintain dashboards in Looker Studio to visualize performance trends and support self-serve reporting for stakeholders.
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• Create and maintain UTM tracking codes for campaigns across brands to ensure accurate channel attribution in reporting.
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Paid Media

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• Oversee management of Google Ads campaigns (Google, Microsoft, Meta, Programmatic) across brands, in coordination with the digital marketing agency.
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• Monitor campaign performance, pacing, and budgets; identify anomalies and optimization opportunities.
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• Coordinate campaign details, creative assets and campaign copy with the internal creative team and external agency partners.
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• Manage the digital marketing calendar and campaign performance reporting.
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• Produce recurring PPC/paid media performance reports (spend, CTR, CPC, impressions) for stakeholders.
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• Participate and present in recurring strategy calls with paid media agency partners and track resulting action items and deliverables.
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Website Analytics & Tagging

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• Maintain and update Google Analytics (GA4) configurations, goals, and custom insights across brand websites.
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• Implement and manage tags, triggers, and variables in Google Tag Manager to support tracking and campaign measurement needs.
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• Monitor site performance (e.g., page speed alerts) and escalate issues to the appropriate team.
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• Support website testing and optimization tools (e.g., VWO) as needed.
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SEO, GEO & AEO Optimization

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• Monitor organic search performance and identify opportunities to improve site visibility, rankings, and organic traffic across brand websites.
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• Support on-page SEO (metadata, content structure, internal linking) in coordination with the web and creative teams.
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• Conduct keyword research and monitor competitor benchmarks to inform content and campaign strategy.
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• Partner with the web team on technical SEO items (site speed, crawlability, structured data) surfaced through audits.
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• Produce recurring SEO performance reports (rankings, organic traffic, visibility) for stakeholders.
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• Support implementation of AEO/GEO initiatives including online sentiment management and content updates.
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Organic Social Media

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• Manage organic social account performance monitoring in Hootsuite, Zoho Social, or similar platforms across brands.
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• Track and report on follower growth, engagement rate, and other organic social KPIs on a recurring basis.
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Vendor & Budget Coordination

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• Review, code, and process invoices from digital marketing vendors (Google, agencies, testing platforms).
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• Track digital marketing budgets and spend against plan, escalating discrepancies as needed.
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• Serve as day-to-day point of contact for select vendor relationships.
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Cross-Functional Support

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• Collaborate with brand marketing, creative, and sales teams to gather the inputs needed for reporting and campaigns.
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• Support trade show and product launch initiatives with data pulls and performance recaps.
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• Manage tasks and deliverables in Asana, ensuring on-time completion of recurring and ad hoc requests.
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JOB SKILLS REQUIRED

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• Highly analytical, with strong attention to detail and a track record of consistently accurate, on-time reporting.
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• Excellent organizational skills; able to manage multiple recurring deliverables and deadlines across several brands simultaneously.
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• Strong written and verbal communication skills.
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REQUIRED EXPERIENCE

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• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent experience.
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• 1-3 years of experience in digital marketing, ideally in an analytics- or paid media-focused role.
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• Hands-on experience managing Google and Meta Ads campaigns. 
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• Proficiency in managing Google Analytics (GA4) and Google Tag Manager
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• Working knowledge of Looker Studio or similar BI/dashboard tools.
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• Working knowledge of SEO best practices and tools (e.g., Google Search Console, SEMrush, Ahrefs).
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• Experience managing organic social reporting in Hootsuite, Zoho Social, or similar platforms.
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• Experience building UTM tracking codes to support accurate campaign attribution.
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• Advanced proficiency in Excel/Google Sheets, including pivot tables and formulas for trend and year-over-year analysis.
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PREFERRED EXPERIENCE

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• Experience with Asana or similar project management tools.
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• Experience with website testing/optimization platforms (e.g., VWO).
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• Experience with Ai tools and building reporting automations.
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