Digital Marketing Specialist - Chicago, IL (On-Site)

Description

Digital Marketing Specialist

Location: Chicago, IL (on-site)

Alexander Group: The Go-to-Market Consulting Leaders

Alexander Group provides go-to-market consulting services to marketing, sales, service and talent leaders. With over 40 years of developing practical, executable solutions, we are singularly focused on helping commercial teams unlock their full potential and reach new revenue goals. With a robust network of offices, Alexander Group maximizes growth opportunities for our clients around the globe.

Founded in 1985, we've served more than 3,000 companies around the world, across all industries. This experience gives us not only a highly sophisticated set of best practices to design go-to-market strategy-we also have a rich repository of industry data that informs all of our recommendations.

Our dedication to revenue growth and sales strategy has led to:

• More than 70% of our clients being Fortune 500 corporations
• Project work in more than 25 countries
• Extensive industry experience in B2B markets

Position Overview:

The Digital Marketing Specialist role is responsible for developing, implementing and overseeing our digital marketing strategies to promote the Alexander Group brand and services.

A successful Digital Marketing Specialist should be creative, data-driven and adaptable to the ever-changing digital landscape. They must be able to balance strategic thinking with hands-on execution to drive brand awareness, increase website traffic and generate qualified leads for the company.

Responsibilities:

• Develop and implement overall digital marketing strategies aligned with business objectives and firmwide marketing plan.
• Plan and execute digital marketing campaigns across various channels, including SEO/SEM/AEO, social media, email and display advertising (and content syndication).
• Manage and optimize the company's social media presence and content across all digital platforms.
• Manage online advertising campaigns, including budget allocation, ad placement and targeting.
• Oversee the planning, execution, and optimization of impactful email marketing campaigns by partnering with the marketing team on strategic list management, email creation and distribution.
• Measure, monitor, and report on the performance of digital marketing campaigns by analyzing ROI and KPIs, leveraging data-driven strategies and advanced targeting techniques to deliver impactful results, and generating actionable insights and recommendations to continually optimize campaign effectiveness.
• Optimize website traffic, user experience and conversion rates through various tactics such as SEO/SEM/AEO and content marketing.
• Collaborate with portfolio marketing team to create a digital calendar for distribution across various channels, ensuring alignment with brand messaging.
• Stay updated on industry trends, emerging technologies and best practices in digital marketing.
• Conduct market research, competitor analysis and customer segmentation to identify key opportunities.
• Monitor and ensure compliance with relevant laws and regulations in digital marketing practices.
• Lead, train and motivate the marketing team as well as the firm overall to increase reach.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field
• 5-7+ years of experience in digital marketing or advertising
• Strong understanding of digital channels, tools, and best practices
• Hands-on experience with SEO, lead generation, email marketing, and paid media
• Proficiency with web analytics and social media platforms
• Excellent analytical, communication, and project management skills
• Ability to collaborate across teams and manage multiple initiatives simultaneously
• Professional services or B2B experience preferred
• Based in Chicago, IL (on-site)

Salary Range: $75,000 - $85,000. Bonus eligible

EEO Employer. Required Work Eligibility: Must be eligible to work in the U.S. with no current or future restrictions or sponsorship necessary. TN visa accepted.