Digital Marketing Specialist, Content

Sherwin-Williams Co

Cleveland, OH

JOB DETAILS
SKILLS
A/B Testing, Adobe Product Family, Architectural Services, Best Practices, Business Operations, Campaigns, Channel Marketing, Cloud Computing, Communication Skills, Compensation and Benefits, Consumer Branding, Content Management, Content Management Systems (CMS), Content Structure, Cross-Functional, Custom Media, Customer Experience, Detail Oriented, Digital Asset Management, Digital Asset Management Software (DAM), Digital Media, Drupal, Email Marketing, Google Search Engine, International Marketing, Marketing, Marketing Communications, Marketing/Promotional Messaging, Metadata, Online Marketing, Online Promotions, Online Publications, Painting (Facilities and Maintenance), Performance Management, Presentation/Verbal Skills, Retail, Retail Sales, Safety/Work Safety, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Team Player, Test Plan/Schedule, Time Management, User Experience Design (UXD), User Interface/Experience (UI/UX), Web Design, Website Management, Website Traffic Growth, Wordpress, Writing Skills, eCommerce, eCommerce (B2X) Marketing
LOCATION
Cleveland, OH
POSTED
7 days ago

Sherwin-Williams Global Architectural Marketing is seeking a Digital Content Author Marketing Specialist to join our growing eCommerce and Digital Content Marketing team.

This role is ideal for an early-career professional looking to build hands-on experience in digital content management, web publishing, and Adobe Experience Cloud platforms, including Adobe Experience Manager (AEM).

You will play a key role in creating, optimizing, and publishing digital content for Sherwin-Williams and our consumer brands, including Valspar, Minwax, Purdy, and Krylon, across web and marketing channels. Your work will directly have an impact on the way millions of customers experience our brands online while helping drive traffic and support both eCommerce and in-store sales.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

Position is not remote/hybrid and will be based out of our Cleveland Global HQ location.

Why Join Us & What You'll Learn:

In this role, you'll gain hands-on experience and build highly transferable skills in content management, SEO, personalization, and digital optimization. You'll also have opportunities to pursue certifications in industry-recognized tools and enterprise platforms like Adobe Experience Cloud.

In addition, you will:

  • Gain exposure to large-scale eCommerce and omnichannel marketing initiatives
  • Work alongside experienced marketing, analytics, creative, and technology teams in a collaborative environment
  • Benefit from a clear growth path within digital marketing and content operations

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being

Career … with opportunities to learn, develop new skills and grow your contribution

Connection … with an inclusive team and commitment to our own and broader communities

It''s all here for you... let''s Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute-it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer.  All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.

What You Bring:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field
  • 1+ year of experience in digital marketing, content management, web content authoring, or CMS platforms
  • Working knowledge of Adobe Experience Manager (AEM) or other CMS tools (ex. Sitecore, WordPress, Drupal)
  • Understanding of digital marketing fundamentals, including SEO, SEM, social media, email marketing, paid media, and analytics
  • Familiarity with eCommerce or digital product experiences
  • Strong attention to detail and ability to manage multiple content updates and deadlines
  • Excellent written and verbal communication skills
  • Ability to collaborate in a cross-functional, fast-paced environment

Preferred Qualifications:

  • Experience working within the Adobe Experience Cloud (AEM, Adobe Target, Adobe Analytics)
  • Experience with content publishing workflows, DAM systems, and structured content
  • Exposure to SEO tools (ex. BrightEdge, SEMrush, Google Search Console)
  • Familiarity with UX, web design principles, or digital optimization strategies
  • eCommerce or digital retail experience

What You'll Do:

  • Create, edit, and publish digital content using Adobe Experience Manager (AEM) and other content management systems (CMS)
  • Help identify and implement improvements to website content, landing pages, digital experiences, and customer journeys
  • Apply SEO best practices, including metadata, keyword optimization, and on-page enhancements to improve organic search performance
  • Work with Adobe Experience Cloud tools (AEM, Adobe Target, Adobe Analytics) to support content personalization, testing, and optimization initiatives
  • Assist with A/B testing and content experimentation using Adobe Target
  • Collaborate with cross-functional teams including Digital Marketing, eCommerce, Analytics, UX, IT, and Creative teams
  • Support campaign execution, including web content, promotional messaging, and digital marketing initiatives
  • Manage and organize digital assets using Digital Asset Management (DAM) systems
  • Implement content strategies using templates, components, and structured content within AEM
  • Ensure content is accurate, on-brand, and aligned with digital marketing best practices

What You'll Do:

  • Create, edit, and publish digital content using Adobe Experience Manager (AEM) and other content management systems (CMS)
  • Help identify and implement improvements to website content, landing pages, digital experiences, and customer journeys
  • Apply SEO best practices, including metadata, keyword optimization, and on-page enhancements to improve organic search performance
  • Work with Adobe Experience Cloud tools (AEM, Adobe Target, Adobe Analytics) to support content personalization, testing, and optimization initiatives
  • Assist with A/B testing and content experimentation using Adobe Target
  • Collaborate with cross-functional teams including Digital Marketing, eCommerce, Analytics, UX, IT, and Creative teams
  • Support campaign execution, including web content, promotional messaging, and digital marketing initiatives
  • Manage and organize digital assets using Digital Asset Management (DAM) systems
  • Implement content strategies using templates, components, and structured content within AEM
  • Ensure content is accurate, on-brand, and aligned with digital marketing best practices

About the Company

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Sherwin-Williams Co