Digital Marketing Specialist, Content

Sherwin-Williams

Cleveland, OH

JOB DETAILS
SKILLS
A/B Testing, Adobe Product Family, Architectural Services, Best Practices, Business Operations, Campaigns, Channel Marketing, Cloud Computing, Consumer Branding, Content Management, Content Management Systems (CMS), Content Structure, Custom Media, Customer Experience, Detail Oriented, Digital Asset Management, Digital Asset Management Software (DAM), Digital Media, Drupal, Email Marketing, Google Search Engine, International Marketing, Marketing, Marketing Communications, Marketing/Promotional Messaging, Metadata, Online Marketing, Online Promotions, Online Publications, Painting (Facilities and Maintenance), Presentation/Verbal Skills, Retail Sales, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Team Player, User Experience Design (UXD), User Interface/Experience (UI/UX), Web Design, Website Management, Website Traffic Growth, Wordpress, Writing Skills, eCommerce, eCommerce (B2X) Marketing
LOCATION
Cleveland, OH
POSTED
1 day ago

Digital Content Author Marketing SpecialistSherwin-Williams Global Architectural Marketing is seeking a Digital Content Author Marketing Specialist to join our growing eCommerce and Digital Content Marketing team. This role is ideal for an early-career professional looking to build hands‑on experience in digital content management, web publishing, and Adobe Experience Cloud platforms, including Adobe Experience Manager (AEM).You will play a key role in creating, optimizing, and publishing digital content for Sherwin‑Williams and our consumer brands—Valspar, Minwax, Purdy, and Krylon—across web and marketing channels. You will directly impact how millions of customers experience our brands online while helping drive traffic and support both eCommerce and in-store sales.Job duties include contact with other employees and access confidential and proprietary information and any items of value; such access may be supervised or unsupervised. The Company requires a review of criminal history to protect the business and its operations.Position is not remote/hybrid and will be based out of our Cleveland Global HQ location.Why Join Us & What You'll LearnIn this role, you'll gain hands‑on experience and build highly transferable skills in content management, SEO, personalization, and digital optimization. You'll also have opportunities to pursue certifications in industry‑recognized tools and enterprise platforms like Adobe Experience Cloud.Gain exposure to large‑scale eCommerce and omnichannel marketing initiativesWork alongside experienced marketing, analytics, creative, and technology teams in a collaborative environmentBenefit from a clear growth path within digital marketing and content operationsResponsibilitiesCreate, edit, and publish digital content using Adobe Experience Manager (AEM) and other content management systems (CMS)Help identify and implement improvements to website content, landing pages, digital experiences, and customer journeysApply SEO best practices, including metadata, keyword optimization, and on‑page enhancements to improve organic search performanceWork with Adobe Experience Cloud tools (AEM, Adobe Target, Adobe Analytics) to support content personalization, testing, and optimization initiativesAssist with A/B testing and content experimentation using Adobe TargetCollaborate with cross‑functional teams including Digital Marketing, eCommerce, Analytics, UX, IT, and Creative teamsSupport campaign execution, including web content, promotional messaging, and digital marketing initiativesManage and organize digital assets using Digital Asset Management (DAM) systemsImplement content strategies using templates, components, and structured content within AEMEnsure content is accurate, on‑brand, and aligned with digital marketing best practicesQualificationsBachelor's degree in Marketing, Communications, Digital Media, or a related field1+ year of experience in digital marketing, content management, web content authoring, or CMS platformsWorking knowledge of Adobe Experience Manager (AEM) or other CMS tools (e.g., Sitecore, WordPress, Drupal)Understanding of digital marketing fundamentals, including SEO, SEM, social media, email marketing, paid media, and analyticsFamiliarity with eCommerce or digital product experiencesStrong attention to detail and ability to manage multiple content updates and deadlinesExcellent written and verbal communication skillsAbility to collaborate in a cross‑functional, fast‑paced environmentPreferred QualificationsExperience working within the Adobe Experience Cloud (AEM, Adobe Target, Adobe Analytics)Experience with content publishing workflows, DAM systems, and structured contentExposure to SEO tools (e.g., BrightEdge, SEMrush, Google Search Console)Familiarity with UX, web design principles, or digital optimization strategiesExperience in eCommerce or digital retailAbout Us & BenefitsAt Sherwin‑Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings, and innovative solutions make the places and spaces in our world brighter and stronger. We invest in life through rewards, benefits and the flexibility to enhance your health and well‑being; in career through opportunities to learn, develop new skills and grow; and in connection through an inclusive team and commitment to our communities.Other benefits include retirement, health care, total well‑being, and other program offerings. A general description of benefits can be found on our benefits portal.CompensationCompensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets, experience and training, licensure and certifications, and other business and organizational needs.Equal OpportunitySherwin‑Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or contract.Application IntegrityApplicants will never be asked to provide payment or sensitive personal information such as national identification numbers, date of birth, or bank account numbers during the application process.#J-18808-Ljbffr

About the Company

S

Sherwin-Williams