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Digital Marketing Specialist

Burnett Specialists

Houston, TX

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JOB DETAILS
SKILLS
Analysis Skills, Artificial Intelligence (AI), Business-to-Business (B2B), Campaigns, Certified Public Accountant (CPA), Content Development, Content Management Systems (CMS), Cost-Per-Click, Cost-Per-Lead, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Lead Generation, Marketing, Microsoft Bing Search Engine, Online Marketing, Performance Analysis, Return on Investment (ROI), Sales Qualification, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Management, Wordpress
LOCATION
Houston, TX
POSTED
30+ days ago

Our clients are looking for a results-driven Digital Marketing Specialist to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands-on and strategic—focused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts.

Duties:
  • Lead and scale SEM campaigns (Google Ads, Bing) with a strong focus on ROI
  • Develop and execute SEO strategies to improve keyword rankings and organic visibility
  • Drive AI/LLM optimization to position content within tools like ChatGPT and Google AI results
  • Support website updates, content creation, and overall digital presence (WordPress)
  • Generate and optimize lead flow (MQLs & SQLs) tied directly to revenue
  • Track, analyze, and report on performance—own the numbers

Requirements:
  • 5+ years of SEM and SEO experience in a B2B environment
  • Experience marketing high-value, solution-based products or technical services
  • Hands-on experience with Google Ads, analytics tools, and CRM platforms (Dynamics or similar)
  • Strong understanding of AI search / LLM optimization (ChatGPT, Gemini, etc.)
  • Proven track record of driving measurable results

Key Metrics for Measurability: 
  • CPC, CPL, CPA
  • Keyword rankings (Top 10 %)
  • MQLs, SQLs, and pipeline growth
  • Marketing-driven revenue

Technical skills needed: 
  • WordPress or similar CMS
  • Marketing analytics and reporting tools
  • CRM systems

HOUWD51

About the Company

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Burnett Specialists

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