PositionDigital Marketing SpecialistLocationHouston, TXAbout CrawfordIf you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it's time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below.Adapt: Effectively embrace new situation and peopleDare: Appropriately challenge the status quoLearn: Learn from others, from mistakes, and self‑improveResponsibilitiesCrawford is looking for a Marketing Specialist to support our growing Marketing Team. This role is a great fit for someone who enjoys building marketing programs, improving performance through data, and helping the business grow through smarter, more effective marketing.The ideal candidate is analytical, detail oriented, and comfortable working across multiple digital marketing channels, from email automation to paid media, incentives tracking, and reporting.For more detailed job responsibilities that include reporting/analysis and skills/qualifications, keep reading!Email Campaigns and Marketing AutomationManage the email marketing program including campaign building, customer segmentation, and A/B testingBuild and optimize automated campaigns for prospects and customersContinuously test and refine workflows to improve engagement and conversionCustomer Loyalty and Incentive ProgramsTrack and report on customer loyalty programs including enrollment, participation, and performanceSupport customer incentive programs by monitoring activity, validating data, and preparing summaries for leadershipManage manufacturer-sponsored incentives campaigns including tracking, reporting, and communication with manufacturing partnersCoordinate Voice of Customer (VOC) surveys including distribution, response tracking, and insights reportingLead Management and Contact DataConsistently maintain customer and ensure proper segmentation is appliedManage the flow of marketing generated leadsEnsure leads are routed correctly and followed up on by salesTrack marketing sourced opportunities and support reporting on lead quality and outcomesReporting and AnalysisTrack and analyze digital campaign performance across channelsProvide regular reporting to marketing leadership with insights and recommendationsPaid and Organic Digital MarketingDevelop, execute, and optimize paid media campaigns across search, display, and socialMonitor and report on paid media KPIs, budget pacing, and performanceSupport organic SEO efforts including keyword updates, content recommendations, and improvementsQualificationsPreferred Skills/Qualifications2+ years of experience in digital marketing, marketing operations, or related rolesStrong understanding of marketing automation and digital marketing toolsExperience with paid media platforms (Google Ads, social ads, or similar)Strong analytical skills with experience in reporting and data interpretationExcellent project management and organizational abilitiesStrong written and verbal communication skillsProficiency with MS Office, especially Excel and PowerPointExperience in electrical distribution or B2B marketing is a plusPreferred AttributesCurious, data‑driven, and always looking for ways to improve performanceComfortable managing multiple projects and deadlinesCollaborative and able to work effectively with sales, vendors, and internal teamsStrong attention to detail with a focus on accuracy and qualityNoteThe above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employerCrawford is a subsidiary of Sonepar USA.What We Offer YouWe offer great family-friendly benefits to full-time associates:Paid time offPaid parental leave401(k) retirement savings with company matchProfessional and personal development programsOpportunity to become a shareholderEmployer-paid short- and long-term disabilityEmployer-paid life insurance for spouse and dependentsRobust wellness programGym reimbursementEmployee Assistance Program (EAP)We're proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.Equal Employment Opportunity StatementSonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email recruiting@sonepar-us.com .EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here .Pay Transparency Non-Discrimination ProvisionSonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here .#J-18808-Ljbffr