Benefits:Health insuranceVision insurance401(k)401(k) matchingDental insurancePOSITION SUMMARYThe Digital Marketing Specialist is responsible for daily and routine activities to maintain e-commerce websites and supporting the vision and strategy for achieving business objective and conversion goals.ESSENTIAL FUNCTIONSCoordinating digital assets and performing quality checks to maintain digital content archivesUsing marketing platforms to create and implement e‑mail campaigns for promotions and stakeholder engagement.Testing new tools, technologies, and channels and using SEO tools to optimize searching and responsiveness.Maintaining, scheduling, and updating content calendars across brandsManaging and updating website content and linksCreating new content for all brands, including photo, video, copy, and digital graphicsUploading and organizing assets in shared folders or driveBasic copywriting for postsGoogle & Meta Ads management (set up, test, monitor, and create/report on campaigns)Building event run‑of‑show documents and checklistsEvent page setup on Eventbrite or Facebook, and follow‑up communicationResearching promotional and branded merchandise vendorsPulling competitive or peer organization content for reference and inspirationMonitoring regional news‑adjacent story opportunities (investments, announcements, economic wins)MINIMUM QUALIFICATIONS AND EDUCATION REQUIREMENTSHigh school diploma or equivalent. Associate's degree in marketing, Communications, or Digital Media preferred. 2+ years of marketing/content experience, content creation, and social media management. Experience in Hootsuite, Buffer, Sprout Social, Google Ads and Meta Ads Manager, Eventbrite, and Email marketing platforms required. Knowledge of Nonprofit/economic development and Adobe Creative Suite preferred.#J-18808-Ljbffr