Digital Marketing Specialist

Digital Marketing Specialist
$60,000 - $65,000 per year

Marlborough, MA
Full Time

Job Summary
We are seeking a results-driven Digital Marketing Specialist to lead the strategic execution and daily management of digital marketing initiatives across multiple business entities. This role plays a critical part in driving brand visibility, lead generation, customer acquisition, and retention. The ideal candidate is highly organized, data-driven, and capable of managing multiple brands while maintaining consistent messaging and measurable results.

Key Responsibilities
Paid Advertising & Lead Generation

Plan, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms
Manage keyword strategy, bidding, ad copy, and conversion tracking
Own marketing funnel from lead capture through CRM handoff and automation workflows
Maximize ROAS and cost-efficient customer acquisition

Website & SEO Management

Maintain and update websites for performance, UX, and SEO best practices
Manage local SEO (Google Business Profiles, directories, backlinks)
Optimize technical SEO elements including schema markup and Core Web Vitals

Content Creation & Brand Messaging

Develop blogs, newsletters, landing pages, emails, social posts, and marketing materials
Coordinate or produce visual assets (photos, short-form video, graphics)

Reputation & Review Management

Monitor and respond to online reviews across platforms
Implement review generation strategies tied to customer lifecycle

Social Media & Community Engagement

Manage content calendar across Facebook, Instagram, LinkedIn, TikTok, and more
Engage with followers and track performance metrics
Analyze audience growth and social-driven lead attribution

Email Marketing & Automation

Create newsletters, drip campaigns, and lifecycle email communications
Manage segmentation, deliverability, and performance tracking

Multi-Brand Coordination

Ensure brand consistency across messaging and visual identity
Coordinate cross-brand campaigns and track integrated results

Public Relations & Outreach

Assist with press releases, media outreach, and award submissions
Support campaigns related to company milestones, expansion, and community involvement
Contribute to crisis communication strategies

Analytics, Reporting & Marketing Technology

Manage tools including GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag
Implement UTM tracking and maintain attribution standards
Build reports on campaign performance, lead generation, and ROI

Vendor & Budget Management

Coordinate with external vendors and freelancers
Monitor budgets, campaign ROI, and deliverables
Manage marketing platforms and tools

Internal Communication & Employer Branding

Support recruiting campaigns and employer branding initiatives
Assist with internal messaging and professional brand presence

Strategic Marketing & Improvement

Identify growth opportunities through data analysis and market trends
Recommend scalable strategies to improve performance and efficiency

Required Qualifications

2-4 years of experience in digital marketing, content marketing, or related role
Strong knowledge of:
Google Ads, SEO, social media platforms
Email marketing and website management

Experience with:

Google Analytics, Tag Manager, Meta Business Suite
Ability to work independently in a fast-paced environment
Experience with CMS platforms, CRMs, and marketing automation tools
Proficiency in Google Workspace, Canva, and digital marketing tools

Preferred Qualifications

Bachelor's degree in Marketing, Communications, Business
Experience man

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.