Digital Marketing Specialist

Our Approach

Adelman Travel, a BCD company, is a leading global travel management company headquartered in Milwaukee, WI, USA. With over 40 years of experience, we pride ourselves on being an indispensable partner to our clients.

The cornerstone of our approach is based on our commitment to blend Modern Execution with Traditional Service. The travel industry is rapidly evolving with technology at its core, and Adelman Travel is committed to blending cutting-edge solutions with the personalized care and professional expertise that sets us apart. Our promise to deliver successful travel programs to our customers is rooted in our ability to innovate, collaborate and execute. This is our true foundation and the premise that will carry us forward to the future.

Our Culture

The Adelman culture starts with respect for others. We are devoted to transparency, accountability and finding meaningful solutions together. We are passionate about doing what's right and coming together to help each other achieve our best. This results in delivering people-first programs to our clients, powered by extraordinary service and innovative solutions.

If you share this same passion and commitment to service and innovation and would like to join a supportive, results-driven, and positive team, we would love to hear from you.

Position Overview

We are seeking a creative, results-driven Digital Marketing Specialist to support the growth and success of our midmarket leisure travel portfolio. In this role, you will develop and execute strategic marketing initiatives that drive brand awareness, generate qualified leads, and increase revenue across our leisure travel brands, including BCD Vacations.

Working closely with preferred vacation partners and suppliers, you will lead the development and execution of supplier-funded marketing programs, create engaging multi-channel campaigns, and strengthen key partner relationships while promoting exceptional vacation experiences for travelers.

How You'll Contribute to Our Mission

• Manage supplier marketing plans with preferred vacation suppliers and support co-branded campaign execution.
• Assist with the development and rollout of seasonal vacation promotional campaigns, aligning with supplier priorities and revenue goals.
• Leverage the Signature Travel Network partnership to execute marketing campaigns, utilize member marketing tools and resources, and promote preferred supplier offers to drive leisure travel engagement and sales.
• Build and maintain supplier campaign calendars and track supplier deliverables and performance outcomes.
• Partner with internal team members on social execution, content creation, creative development, and reporting.
• Contribute to vacation-focused social media campaigns designed to increase brand awareness, with an emphasis on luxury audience alignment, and generate qualified leads.
• Support event marketing, travel shows, and supplier activation.

What Makes You a Great Fit

• Associate's Degree (two-year college or technical school) or Work Equivalent, Field of Study: Marketing, Communications, or similar field.
• Two plus years of experience in marketing, preferably within the hospitality, travel, or supplier marketing industries, with demonstrated experience in social media marketing, email campaigns, and performance analytics.
• Proficient with Microsoft Office products (Outlook, Word, Excel, and PowerPoint), social media platforms, and marketing analytics tools.
• Adaptable self-starter, who is organized and able to effectively prioritize projects in a fast-paced, deadline-driven work environment.
• Strong communication skills with the ability to engage diverse audiences.
• Demonstrated ability to develop compelling content and marketing initiatives, managing projects from initial concept to final execution with a high degree of accuracy and attention to detail.
• Positive, proactive individual and cross-functional partner with strong interpersonal skills who can easily collaborate with various individuals and departments.

Core schedule is Monday - Friday; flexible start/end times. Some evenings and weekends may be necessary.