Digital Marketing Specialist

• Digital Advertising and Performance Management
• Develop, coordinate and implement the digital content for multiple digital marketing campaigns, working closely with the Director, CILLT program stakeholders and campus partners.
• Manage and scale paid search (Google Ads), display, and paid social (Meta, LinkedIn) campaigns to meet specific enrollment KPIs.
• Regularly monitor and interpret indicators (CPA, CTR, Conversions) to pivot ad spend toward high-performing channels.
• Generate reports, analyze data and make meaningful observations and recommendations for CILLT’s digital channels.
• Design and implement testing for ad copy, landing pages, and creative assets to improve conversion rates.
• Implement and maintain SEO/GEO best practices to ensure high organic visibility.
• Stay current on best practices and trends in digital marketing and implement new strategies and tactics as appropriate.

Funnel Automation and Content Execution

• Assist the Slate CRM Manager in creating and optimizing automated Slate CRM email flows to nurture prospective students through
• the enrollment funnel.
• Coordinate the production of compelling digital content, including ad copy, ensuring all assets align with University brand standards.
• Manage a robust, performance-oriented social media presence across multiple business units and channels.

Project Management and Collaboration

• Manage multiple campaign projects and stakeholder requests simultaneously from ideation to post-mortem.
• Act as the primary performance marketing expert when collaborating with faculty, program instructors, and campus partners.
• Maintain a master content and campaign calendar to ensure timely execution and cross-platform alignment.
• Collaborates with UD’s Office of Communications and Marketing to ensure alignment and efficiency with other University campaigns.
• Perform other job-related responsibilities as assigned.

• Bachelor’s degree and four years of experience in digital marketing, specifically managing paid media budgets, or equivalent combination of education and experience.
• Technical experience with the following:
  • Platforms: Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
  • CRM/Email: Direct experience with Slate CRM or similar enterprise-level marketing automation tools.
  • Analytics: Well-versed in Google Analytics and SEO/GEO tools.
  • CMS: Experience utilizing WordPress, Adobe Experience Manager, or similar content management system.
  • Project Management: Demonstrable experience using Smartsheet (preferred), Asana, Monday, or similar.
• Proven ability to work independently in a fast-paced environment and manage complex project timelines under tight deadlines.
• Strong analytical skills and experience with data-driven decision making.
• Excellent writing and editing skills, with the ability to create compelling content for a variety of digital channels.
• Ability to identify trends, opportunities, and risks and adjust campaign tactics accordingly.
• Familiarity with higher education marketing and the unique needs of adult learners/online students is preferred.