Digital Marketing Specialist On-Site

Company Overview:

Fabick Cat is the authorized dealer of Caterpillar equipment, prime and stand-by power systems, parts and service, compact construction, and rental equipment for major portions of Illinois, Missouri, the entire state of Wisconsin and the Upper Peninsula of Michigan. We have been in business for over 100 years and are headquartered in Fenton, Missouri. For more information visit www.fabickcat.com

Why Work For Us!

At Fabick Cat, you are beyond just an employee, you are a part of the Fabick family. A family that has worked so diligently to cement a legacy that was built over 100 years ago through a collective vision "To Ever Serve Our Customers Better". This legacy could not have been possible without first employing then developing the best and brightest talent the market has to offer. We believe it to be of the upmost importance to invest in our workforce by supporting and empowering employees to develop the necessary skills to become successful in their own career.... to become a legacy. Are you ready to join our family legacy to continue our existence as 'the greatest service organization of its kind' over the next 100 years? The Fabick family appreciates and values the ongoing commitment of its employees and is pleased to provide a highly competitive total compensation and benefits package.

Job Summary:

Fabick Cat is seeking a highly motivated digital marketing professional to help grow our digital presence and customer engagement across multiple channels. As a member of our small, high-performing marketing team, you will have the opportunity to make a measurable impact while working across search, content, digital advertising, marketing automation, and website optimization.

This role owns our local digital presence across Google Business Profile, the Fabick Cat website, and our company intranet. You will drive qualified traffic through Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Google Performance Max campaigns, geo-targeted advertising, HubSpot marketing automation, and engaging digital content.

While you'll have the autonomy to lead day-to-day execution, you won't be starting from scratch. Fabick Cat is proud to represent one of the world's strongest brands - Cat. You'll leverage Caterpillar's marketing resources, brand standards, and strategic direction while tailoring programs to meet the needs of our customers across our territory.

Success in this role requires someone who is equally comfortable writing compelling content, analyzing performance data, building marketing automation workflows, optimizing search visibility, and continuously looking for new ways to improve results. This position is measured by business outcomes, not simply activity, and requires curiosity, accountability, and a commitment to continuous improvement.

Responsibilities:

• Execute and optimize digital marketing initiatives that support business objectives, increase customer engagement, and generate qualified leads.
• Collaborate with internal teams, Caterpillar marketing resources, and external vendors to deliver effective digital marketing programs.
• Monitor campaign performance, analyze results, and make data driven recommendations to improve marketing effectiveness.
• Stay current on digital marketing trends, AI technologies, and industry best practices to continuously improve Fabick Cat's digital presence.

Search & Website Optimization:

• Execute SEO and AEO initiatives to improve visibility across traditional search engines and AI powered search experiences.
• Manage and optimize Google Business Profiles to strengthen local search visibility and customer engagement.
• Maintain and optimize website content, landing pages, and digital assets using SEO, AEO, structured data, and content optimization best practices.
• Serve as the primary administrator for the Fabick Cat website and coordinate content updates with internal teams and website partners.

Paid Advertising & Marketing Automation:

• Plan, execute, and optimize paid digital advertising campaigns, including Google Ads, Google Performance Max, Microsoft Ads, geo-targeted advertising, and paid social media.
• Build and manage HubSpot marketing automation workflows, email campaigns, lead nurturing programs, and audience segmentation.
• Support conversion rate optimization initiatives to improve website performance and lead generation.

Content & Digital Communications:

• Create, publish, and optimize digital content for websites, landing pages, blogs, email campaigns, and social media.
• Develop content that supports customer education, engagement, lead generation, and search visibility.
• Ensure digital content aligns with Caterpillar brand standards and Fabick Cat marketing objectives.

Analytics & Reporting:

• Measure, analyze, and report on digital marketing performance using Google Analytics, HubSpot, Google Search Console, and other reporting tools.
• Track website performance, campaign effectiveness, SEO, AEO, paid media, and marketing automation metrics.
• Identify opportunities to improve customer experience and marketing performance through data-driven insights.