Digital Marketing Specialist

Position Information

General Information

Position Number STMP15 Working Title Digital Marketing Specialist Division Academic Affairs Department Graduate School (Adm) Work Unit Graduate School Work Location Reese Vacancy Open To All Candidates Position Designation Non-Student Temporary Employment Type Temporary - Full-time Hours per week 40 Work Schedule

Hours within M-F, 8-5 p.m. preferred, but flexible

Pay Rate $22.00 Minimum Experience/Education

• Bachelor's degree from an accredited university.
• Marketing or communications experience preferred.

Departmental Preferred Experience, Skills, Training/Education: Duties and Responsibilities

Position Overview

The Digital Marketing Specialist is a strategic and technical role focused on developing and executing data-driven digital marketing strategies to promote the Graduate School's programs and initiatives. This role specializes in optimizing the Graduate School's online presence, driving lead generation through paid and organic channels, and leveraging analytics to measure enrollment success.

Key Responsibilities

• Website Management & Optimization: Maintain website content and navigation with a focus on user experience (UX), accessibility (WCAG compliance), and conversion rate optimization (CRO). Ensure all digital content is accessible, current, and tightly aligned with the Graduate School and UNC Charlotte web guidelines.
• Email Marketing & Automation: Design and execute targeted email campaigns. Optimize marketing automation workflows to move prospective students through the enrollment funnel effectively.
• Search Engine Optimization (SEO) & Generative Engine Optimization (GEO): Develop and implement traditional SEO and modern GEO strategies to improve organic visibility. Perform keyword research, on-page optimizations, and structured data adjustments to increase discovery across both traditional search engines and AI-driven answer engines for graduate programs.
• Paid Advertising (SEM/Social): Plan, launch, and manage paid digital campaigns across platforms such as Google Ads, LinkedIn, and Meta to drive high-quality inquiries and applications.
• Analytics & Reporting: Monitor and analyze website traffic and campaign performance using tools like Google Analytics and Hotjar. Provide regular reports on KPIs, ROI and acquisition.
• Content Distribution: Create and distribute digital-first content tailored for specific online channels and audience segments, leveraging modern content creation and AI productivity tools to scale output efficiently.
• Technical Resource Management: Utilize and manage technical marketing platforms to ensure seamless integration between the website, CRM, and advertising tools.

Other Work/Responsibilities

Other duties as assigned

Necessary Licenses or Certifications

Qualifications & Skills

• Experience: Proven track record in managing digital-first marketing campaigns (higher education experience is a plus).
• Technical Proficiency: Strong command of CMS platforms, Google Analytics, SEO tools, and PPC ad managers. Hands-on experience with higher-education CRM platforms is preferred.
• Analytical Mindset: Ability to translate complex data into actionable insights for the broader marketing team.
• Communication: Excellent written communication skills for digital copywriting (email, web, and ads).

Proposed Hire Date 07/01/2026 Contact Information Expected Length of Assignment 11 months annually Posting Open Date 06/05/2026 Posting Close Date 09/05/2026 Special Notes to Applicants

• Temporary staff employees are ineligible to receive benefits (leave, health coverage, State service credit, etc.). They are, however, covered by Worker's Compensation provisions.

However, any non-permanent employee hired to work 30 or more hours per week for three months or more (cumulative of all positions, and not designated as variable hour worker), must be offered the chance to enroll in the High Deductible Health Plan, within 30 days of their eligibility. Any non-permanent employee hired to work less than 30 hours per week (cumulative of all positions or designated as variable hour worker - i.e. student workers) are measured during designated measurement periods. If they average 30 or more hours per week over a designated measurement period, they will be offered the chance to enroll in the High Deductible Health Plan and will be notified of instructions.

• Special Notes Regarding Eligibility for the High Deductible Health Plan
• Temporary hourly workers (eligibility based on FTE, duration of more than 30 days) FTE .75+ (cumulative of all jobs) or measured full-time, offered the high deductible health insurance
• Temporary salaried workers (regardless of the FTE, duration of more than 30 days) Reported as full-time & offered the high deductible health insurance

https://hr.charlotte.edu/benefits/benefit-plans/health-insurance

Posting Specific Questions

Required fields are indicated with an asterisk (*).

• • How did you hear about this employment opportunity?

• UNC Charlotte Website

• HERC Job Board

• Inside Higher Education

• Mitratech Circa (formerly known as Local JobNetwork)

• Another Website

• Agency Referral

• Advertisement/Publication

• Personal Referral

• Other

• Where did you learn about this posting?

(Open Ended Question)

Applicant Documents

Required Documents

• Contact Information for References
• Resume / Curriculum Vitae
• Cover Letter / Letter of Interest

Optional Documents

• Other Document
• Abridged Portfolio
• Writing Sample