We are seeking a driven and detail-oriented Digital Marketing Specialist to support and optimize our direct response marketing efforts across multiple channels. This role will be responsible for monitoring campaign performance, reviewing creative content, analyzing conversion data, and helping ensure marketing efforts translate into qualified leads and sales opportunities.The ideal candidate is analytical, collaborative, creative-minded, and excited to work in-office alongside the marketing and sales teams to improve campaign performance and customer conversion outcomes.Responsibilities Review and approve creator advertisements and marketing content prior to launchConfirm ad drops and ensure campaigns launch properly and on scheduleRecord and track attributes related to campaign and ad dropsMonitor marketing performance from initial ad engagement through sales conversionAnalyze campaign effectiveness across the full customer funnelMonitor and report on campaign performance metrics and KPIsTrack and optimize webform conversion performance and meeting-set conversion ratesManage and optimize text, email, and outbound marketing campaignsConduct A/B testing on messaging, campaigns, and creative contentAttend meetings to review performance data, strategy, and campaign initiativesAssist with content management, reporting, and ongoing campaign improvementsHelp connect ad performance to downstream sales and conversion outcomesMarketing Channels Experience with email and SMS/text marketingWork alongside external agency partners supporting campaigns across social media channelsQualifications 2–4 years of digital marketing experienceUnderstanding of direct response marketing principlesExperience analyzing campaign performance and conversion metricsFamiliarity with email and text marketing campaignsStrong attention to detail and organizational skillsComfortable working cross-functionally with sales and marketing teamsAbility to adapt quickly in a fast-paced environmentPreferred Qualifications Experience developing or reviewing ad creative is a plusExperience with A/B testing and conversion optimization is preferredCreative writing or copywriting experience is a plusWe are looking for someone excited to contribute in person, participate in team meetings, and actively support the growth and success of the marketing department and company.#J-18808-Ljbffr