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Digital Marketing Specialist

Dutchman Hospitality Group

Walnut Creek, OH

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JOB DETAILS
SKILLS
Analysis Skills, Brand Marketing (Branding), Business Portal, Campaigns, Content Development, Content Management Systems (CMS), Continuous Improvement, Digital Media, Email Management/Administration, Email Marketing, Google Analytics, Google Search Engine, Internet Search, Lead Generation, Life Insurance, Loyalty Programs, Marketing, Multitasking, Online Marketing, Organizational Skills, Performance Analysis, Problem Solving Skills, Project/Program Management, Reporting Dashboards, Restaurant, Retail, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Technical Support, Theater, Trend Analysis, Video Editing, Website Management, Website Traffic, Wordpress, eCommerce
LOCATION
Walnut Creek, OH
POSTED
20 days ago

Join the Dutchman Hospitality Group as our next Digital Marketing Specialist and help bring the heart of Amish Country to life online. We’re looking for a curious and data-driven marketer who loves technology to support our inns, restaurants, retail shops, and theater venues. In this role, you’ll help shape our digital presence, strengthen brand awareness, and create meaningful online experiences for our guests.


As a key member of our marketing team, you’ll collaborate closely with teammates and partners across the company to develop compelling digital content, analyze performance, and continuously improve the customer journey. This is a full-time, on-site position based in beautiful Walnut Creek, Ohio.


Duties/Responsibilities:

  1. Employ tactics to improve web traffic, search visibility, and lead generation
  2. Build dashboards to track digital performance, ecommerce activity, and campaign engagement
  3. Leverage analytics to optimize digital marketing efforts
  4. Strengthen SEO/SEM efforts to improve discoverability
  5. Monitor and analyze campaign performance using tools like Google Analytics and Search Console to identify trends and opportunities
  6. Administer the design, functionality and performance of our corporate websites
  7. Regularly update website content
  8. Support and implement ecommerce tools and initiatives
  9. Manage email marketing and loyalty program platforms
  10. Maintain brand consistency across all digital touchpoints


Essential Requirements include:

  1. Bachelor’s degree in marketing, Operations, Digital Media, Business or related field
  2. 1-4 years’ experience in digital marketing, web management or marketing analytics
  3. Familiarity with tools that measure digital and social media performance
  4. Strong analytical skills and ability to turn data into action
  5. Excellent project management skills: organized, adaptable, and able to juggle multiple priorities
  6. A proactive, problem-solving mindset
  7. Experience working with content management systems and video editing
  8. Working knowledge of WordPress, Shopify, Google Analytics, Google Ads, Meta Ads, and other digital marketing tool


Benefits

  1. Medical insurance and HSA
  2. 401(k) plan with match
  3. Dental, Vision, Accident, Life, Critical Illness, Term Life Insurance available

About the Company

D

Dutchman Hospitality Group

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