Digital Marketing Strategist

Posting Information

Butler Community College is an equal opportunity employer

Posting Information

Position Title Digital Marketing Strategist Job Duties

Butler Community College is seeking a Digital Marketing Strategist. This position is a member of the College Relations & Marketing staff, a component of the Institutional Advancement Division, and ultimately reports to the Director of College Relations & Marketing. This position develops, implements, and manages data-driven digital marketing campaigns across channels like SEO, social media, email, and paid media to meet lead generation, enrollment, and brand awareness objectives. This position also creates marketing automation to streamline and automate repetitive marketing tasks to increase efficiency and personalize potential student journeys.

This role requires a blend of analytical, creative, and technical skills to increase brand awareness, drive traffic, and generate leads by analyzing metrics and identifying trends. Key duties include planning and managing automated workflows, analyzing automation performance, and collaborating with various internal teams to align automated efforts with institutional enrollment goals.

Butler Community College offers a very generous benefits package. The benefits applicable to this position include:

• Generous employer contribution toward health/dental insurance
• Employer paid life insurance
• Employer paid LTD insurance
• KPERS retirement
• Generous paid time off (vacation, sick, personal, professional and holidays - including time off during spring break and winter break)
• Butler tuition exemption (self and immediate family)
• Supplemental insurance coverages (employee paid)

Campus Locations El Dorado Nature of Position Full Time If Part Time, list Working Hours Salary (Commensurate with education and experience) Starting at $54,000 with credit for applicable experience into the range. Open Date 07/02/2026 Close Date Open Until Filled No Special Instructions Summary

Qualifications

The applicant may be requested to authorize the College to procure a consumer report(s) for employment purposes.

We regret that the College is unable to sponsor employment Visas or consider individuals on time-limited Visa status.

Qualifications

Required knowledge and skills

A. Knowledge of SEO, SEM, content marketing, and various social media and email platforms.

B. Ability to analyze data, interpret metrics, and make data-informed decisions.

C. Develop innovative and engaging campaign ideas.

D. Strong verbal and written communication skills to collaborate with teams and present strategies.

E. Organization, problem-solving, and strong attention to detail.

F. Video editing/multimedia experience.

G. Strong working knowledge of Microsoft Office, Adobe Creative Suite, CSS, Drupal, Marketing Automation Software such as Act-On or Hubspot.

H. Working knowledge of Digital Ad Placement within Meta, Google, etc.

Required experience

A. Five to seven years minimum relevant experience, ideally in a higher education setting.

B. Permission in higher education is preferred, not required.

C. Experience with UTM and GTM tracking is preferred, not required.

D. Experience in Graphic Design is preferred, not required.

Required educational background

Bachelor's degree in advertising, marketing, business related industry required supported by knowledge and experience of web development and digital marketing implementation and management.

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • How did you hear about this employment opportunity?

• Internal Job Posting

• Butler Community College website

• Personal Referral

• Online site

• Print advertisement

• Other

• • How many years of relevant experience do you have?

• 0-1 years

• 2-4 years

• 5+ years

• • Do you have experience with social media advertising?

• Yes

• No

• • Do you have experience with digital advertising techniques and tools?

• Yes

• No

• • Do you have experience with search engine optimization?

• Yes

• No

• • What is your highest level of education?

• Associate's degree

• Bachelor's degree

• Masters's degree

• Ph.D or Ed.D

Applicant Document

Required Documents

• Resume/CV
• Cover Letter
• Transcripts

Optional Documents

• Letter of Recommendation 1
• Letter of Recommendation 2
• Transcripts (2)
• Reference Contact Information