We are seeking a hands‑on Digital Marketing Strategist, Manager to translate our digital transformation strategy into scalable execution. This role is part strategist, part program manager, and part marketing technologist. You'll partner closely with the Director of Digital Marketing Strategy to operationalize targeted, personalized, data‑driven marketing across channels — turning plans into repeatable, measurable, well‑run digital programs. You will drive high‑quality project management, cross‑functional coordination, and execution excellence across personalization, automation, and multi‑channel engagement campaigns.Why This Role MattersThis role is critical to scaling our digital marketing transformation. You will turn personalization strategy into real, measurable customer engagement programs — enabling the marketing organization to operate with greater precision, efficiency, and impact.Position Responsibilities1. Marketing Strategy & Personalization ExecutionTranslate personalization and engagement strategies into actionable multi‑channel programs — including audience journeys, nurture flows, and trigger‑based campaigns across email, web, and digital channelsSupport yearly strategic, test‑and‑learn, and A/B testing roadmaps to drive continual optimization and improve personalization precision2. Project & Program ManagementLead as the cross‑functional program manager for digital execution — aligning collaborators, requirements, timelines, and workflows across marketing, creative, UX, Technology, data, and complianceUse structured project management methods to define timelines, scope, track progress, manage risk, and ensure high‑quality, on‑time delivery — while implementing workflows and tools that streamline requests, prioritization, resource planning, reporting, and overall marketing operations governance3. MarTech & Data ActivationPartner with MarTech SMEs (Adobe CDP, Marketo, Target, Analytics) to guide requirements and support segments, automations, journeys, tagging, and dashboardsEnsure proper tracking, data integrity, and platform integration (CDP, Marketo, AEM, Salesforce) to enable accurate personalization and seamless end‑to‑end activationTrack results and KPIs across engagement, activation, conversion, and operational efficiency — delivering weekly, monthly, and campaign‑level insights in executive‑ready formats to support business cases.Required Qualifications5–7+ years in digital marketing, marketing operations, or lifecycle/personalization executionStrong project/program management skills with experience leading complex, cross‑functional initiatives across creative/UX, Technology, Distribution, Operations, and SalesProficiency with workflow and project management tools (e.g., JIRA, SmartSheet) and agile methodologies; hands‑on experience with Adobe Marketo, CDP, or analytics/AI platforms is a bonusAbility to translate strategy into execution — building structured plans, requirements, and timelines from high‑level directionExceptional communication and cross‑functional partnership skills.Preferred QualificationsComfortable working in a constantly evolving, transforming organizationHighly organized, thorough, and proactiveData‑driven approach with a focus on optimization and operational excellenceWhen you join our teamWe'll empower you to learn and grow the career you wantWe'll recognize and support you in a flexible environment where well‑being and inclusion are more than just wordsAs part of our global team, we'll support you in shaping the future you want to seeSalary & LocationBoston, Massachusetts. Salary range: $92,475 - $160,290 USD. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Working ArrangementHybridBenefitsManulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short‑ and long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.#J-18808-Ljbffr