Digital Marketing Strategy Specialist

We Are:

Accenture is a global leader in helping organizations transform their businesses and operations using technology, data, and innovation. Through LearnVantage, we partner with enterprise clients to drive workforce transformation by combining learning, AI, and advanced digital capabilities. Our teams design and implement AI-driven solutions that improve operational performance, enhance customer experience, and enable scalable, intelligent enterprise systems across industries-including telecommunications, communications platforms, and large-scale distributed technology environments.

You Are:

A strategic, insight-driven, and creatively intuitive Content Strategy Manager to shape the way we connect with our audience of lifelong learners. You can effectively lead the development and execution of a modern content strategy that balances performance marketing with brand storytelling, ensuring our message resonates in a fast-evolving digital landscape. You have a deep empathy for audience needs, the ability to translate insights into action, proficiency with digital content production (including video), and a future-forward mindset around digital ecosystems, trust signals, and community engagement.

The Work:

• Develop and execute a content marketing strategy that aligns with overall marketing and business objectives.
• Plan and manage a content calendar that prioritizes those channels that are likelier to drive growth/awareness amongst our target persona
• Own and actively manage company's presence across social channels and community spaces (LinkedIn, Instagram, Reddit, YouTube, etc.) developing platform-native content that drives meaningful engagement, grows followership, and builds community among tech professionals and learners
• Produce engaging video content, including webinars and podcasts, that highlight company's brand value
• Craft or guide the creation of content that is tuned for the shifting demands of SEO/AEO, brand visibility, and topical authority across platforms like Reddit, YouTube, and more.
• Use qualitative and quantitative audience insights to define what stories to tell, where to tell them, and how to make them resonate.
• Build performance measurement frameworks that go beyond vanity metrics - tracking content's contribution to awareness, engagement, traffic quality, conversion, and share of voice.
• Work closely with cross-functional teams, including product, design, and student experience, to ensure alignment on messaging, positioning, and branding.
• Collaborate with external partners, such as agencies, freelancers, and influencers, to develop and distribute content.