Job Description

Digital Marketing Team Lead

Location: On-site in Union, NJ

Schedule: Monday–Friday | 9am - 5pm

Employment Type: Temp-to-Hire

About Neuropath Behavioral Healthcare

At Neuropath Behavioral Healthcare, we are committed to delivering accessible, client-centered behavioral healthcare services through innovative, technology-driven approaches. As our organization continues to grow, we are seeking a Digital Marketing Team Lead to help strengthen our digital presence, expand audience engagement, and support the development of a high-performing digital marketing team.

Position Summary

We are seeking an experienced and highly motivated Digital Marketing Team Lead to lead the day-to-day execution of our digital marketing initiatives while supporting and developing a team of interns and entry-level digital marketing professionals.

The Digital Marketing Team Lead will serve as a hands-on working leader, combining strategic thinking with strong execution skills. This individual will oversee digital content, social media, SEO, digital campaigns, analytics, marketing automation, and online brand presence while helping establish efficient, technology-enabled workflows.

The ideal candidate is comfortable working with current digital marketing technologies, AI-powered tools, automation platforms, analytics systems, and emerging digital trends. The Team Lead will also provide guidance, training, quality control, and workflow support to interns and entry-level team members.

Key Responsibilities

Lead daily digital marketing activities, campaigns, and content initiatives.
Develop and manage social media, website, SEO, and digital content strategies.
Create, schedule, publish, and oversee engaging text, image, and video content.
Lead and support interns and entry-level digital marketing team members.
Assign tasks, monitor deadlines, review work, and provide coaching and feedback.
Implement marketing automation, AI tools, and emerging technologies to improve efficiency.
Monitor digital trends, platform updates, audience engagement, and campaign performance.
Analyze website, SEO, social media, and campaign metrics and prepare performance reports.
Maintain consistent brand messaging, visual identity, and professional standards across digital channels.
Research target audiences, keywords, competitors, and emerging marketing opportunities.
Develop and improve SOPs, templates, workflows, and content calendars.
Identify opportunities to improve digital reach, engagement, lead generation, and overall marketing effectiveness.

Qualifications

Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field, or equivalent practical experience.
2–3 years of digital marketing experience.
2–3 years of leadership, team-lead, supervisory, or project-lead experience.
Experience training, mentoring, or coordinating interns or entry-level team members.
Strong knowledge of social media marketing, SEO, content strategy, analytics, and digital campaign management.
Experience with marketing automation and digital marketing technologies.
Familiarity with AI-powered marketing and productivity tools.
Strong written and verbal communication skills.
Excellent organizational, analytical, and project-management skills.
Ability to manage multiple projects and deadlines independently.

Preferred Skills

Experience with:

Marketing automation platforms
AI and generative AI tools
Google Analytics and SEO tools
Social media management platforms
CRM and lead-management systems
Website/content management systems
Email marketing platforms
Graphic design and video editing tools
Digital advertising and reporting platforms

Employment Structure

This position is temp-to-hire. Following successful completion of the initial 90-day employment period, the position may transition to full-time employment based on performance, organizational needs, and management approval.

Skills

Advertisingunmatched

Analysis Skillsunmatched

Artificial Intelligence (AI)unmatched

Automationunmatched

Behavioral Healthunmatched

Brand Messagingunmatched

Campaignsunmatched

Coachingunmatched

Communication Skillsunmatched

Content Management Systems (CMS)unmatched

Customer Relationship Management (CRM)unmatched

Customer/Consumer Behaviorunmatched

Digital Mediaunmatched

Email Marketingunmatched

Emerging Technologyunmatched

Google Analyticsunmatched

Graphic Designunmatched

Healthcareunmatched

Lead Generationunmatched

Leadershipunmatched

Marketingunmatched

Marketing Automation Softwareunmatched

Marketing Campaignunmatched

Media Campaignsunmatched

Mentoringunmatched

Multitaskingunmatched

Online Marketingunmatched

Organizational Skillsunmatched

People Managementunmatched

Performance Analysisunmatched

Performance Metricsunmatched

Presentation/Verbal Skillsunmatched

Project/Program Managementunmatched

Quality Controlunmatched

Reporting Skillsunmatched

Schedule Developmentunmatched

Search Engine Optimization (SEO)unmatched

Social Mediaunmatched

Social Media Marketingunmatched

Standard Operating Procedures (SOP)unmatched

Strategic Analysisunmatched

Team Lead/Managerunmatched

Time Managementunmatched

Training/Teachingunmatched

Trend Analysisunmatched

Video Editingunmatched

Web Analyticsunmatched

Website Managementunmatched

Writing Skillsunmatched

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Digital Marketing Team Lead (Union, NJ)

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Principal GTM Lead

Location	Union, New Jersey
Website	https://neuropathbhc.org

Digital Marketing Team Lead (Union, NJ)

Job Description

Preferred Skills

Numbers & Facts

Skills

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