Advertising, Analysis Skills, Best Practices, Data Analysis, Data Quality, Data Sets, Digital Media, Establish Priorities, Media Buying and Planning, Media Campaigns, Multiplatform/Cross-Platform, Performance Management, Process Development, Process Improvement, Retail, Trend Analysis
Principal Purpose of Position:
- Manage the execution, pacing, and optimization of paid digital media campaigns across multiple platforms.
- Apply data-driven decision-making to proactively improve performance across digital advertising platforms. Develop insights, recommendations, and best practices based on performance trends.
- Interpret and analyze complex data sets to identify trends and patterns
- Processing, cleansing, and verifying the integrity of data used for analysis
- Enhancing existing data sets with third party sources of information when needed
- Work with management to prioritize business and information needs
- Locate and define new process improvement opportunities
Education and/or Training:
- Four year college degree in marketing, analytics, or related fired or demonstrated equivalent experience
Relevant Work Experience:
- 3-5 years of experience managing paid digital media campaigns. Experience in automotive or multi-unit retail a plus.
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Holman Enterprises, Inc.