Digital Media Buying - Analyst

Principal Purpose of Position:

• Manage the execution, pacing, and optimization of paid digital media campaigns across multiple platforms.
• Apply data-driven decision-making to proactively improve performance across digital advertising platforms. Develop insights, recommendations, and best practices based on performance trends.
• Interpret and analyze complex data sets to identify trends and patterns
• Processing, cleansing, and verifying the integrity of data used for analysis
• Enhancing existing data sets with third party sources of information when needed
• Work with management to prioritize business and information needs
• Locate and define new process improvement opportunities

Education and/or Training:

• Four year college degree in marketing, analytics, or related fired or demonstrated equivalent experience

Relevant Work Experience:

• 3-5 years of experience managing paid digital media campaigns. Experience in automotive or multi-unit retail a plus.

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