Digital Media Manager

Key Responsibilities (Essential Duties and Functions):

This list of duties and responsibilities is not all-inclusive and may expand to include other duties and responsibilities based on business need.

• Create new websites with the use of a Content Management toolset.
• Make appropriate modifications to existing websites for all sites.
• Ensure that integrated software for all sites is working as expected.
• Create social media content and get it scheduled throughout the year to attract prospective tenants.
• Manage/Create social media platforms for all sites nationally.
• Review and report on all reputational platforms.
• Increase web traffic and customer engagement metrics aligned with broader marketing strategies.
• Research audience preferences and discover current trends.
• Measure web traffic and monitor SEO.
• Stay up to date with changes in all social platforms ensuring maximum effectiveness.
• Train co-workers to use social media in a cohesive and beneficial way.
• Facilitate online conversations with customers and respond to queries.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Oversee social media accounts' layout.
• Create, Maintain, and update digital ads for all properties.
• Be able to work with third-party vendors.
• Ensure that all social media and web content is ADA compliant.

Requirements:

• Proven work experience in web development with Social Media experience
• Expertise in multiple social media platforms.
• In-depth knowledge of SEO, keyword research, Google Analytics, and web development technologies such as HTML, CSS, JavaScript, etc.
• Ability to deliver creative content (text, image, video) that is ADA compliant.
• Familiarity with digital marketing strategies and marketing channels.
• Ability to grasp future trends in digital technologies and act proactively.
• Excellent communication skills, including multi-tasking and analytical skills
• Previous experience working in the housing industry a plus.
• College Degree or equivalent experience a plus.
• Ability to work independently as well as a team player.
• Motivated, well-organized with attention to detail.
• Possess strong verbal and written communication skills.
• At least 5 years of experience in digital media management
• Excellent understanding of digital media platforms and analytics
• Proficient in Microsoft Office Suite, Adobe Creative Suite, and other digital media software

McCormack Baron is an equal-opportunity employer and makes hiring decisions based on merit.