Digital Media Specialist

At Liaison, we’ve helped higher education institutions build better, more diverse classes for three decades. You may recognize us as the company behind the Centralized Application Service (CAS), Enrollment Marketing services and platform (EMP), SlideRoom, Time2Track, TargetX (CRM) and Othot.

Everything we do is focused on taking that proven success and expanding its scope and scale. Over 31,000 programs on more than 1,000 campuses see us as a forward-thinking partner integral to meeting their total enrollment goals — and we’re building the data- and mission-driven team that will reinforce our role for decades to come.

Summary: 

The Digital Media Specialist supports campaign execution and efficiency for the digital marketing team. This role blends hands-on campaign support with strong organizational ownership of key trackers, workflows, and reporting processes. The ideal candidate is detail-oriented, reliable, and eager to grow within digital marketing while contributing to the day-to-day infrastructure that keeps campaigns and client work running smoothly. 

This position is well-suited for someone early in their digital marketing career who enjoys both tactical campaign work and structured operational responsibilities. 

Responsibilities 

• Support the setup and execution of paid social media campaigns, including ad creation, targeting setup, audience selection, budget configuration, and ongoing optimization to support performance and pacing. 

• Assist with monthly digital reporting by compiling performance data, drafting reporting notes, and supporting internal distribution workflows. 

• Track and organize paid media agreement dates, billing methods, ad spend pacing, and other required details for new and existing clients to ensure accurate setup and ongoing management. 

• Maintain accurate updates within internal trackers (Smartsheet and other tools) to support visibility across the digital, client success, and other impacted teams. 

• Maintain and update SEO contract deliverable trackers, including word counts, batch completions, deliverable pacing, and other required details for new and existing clients. 

• Ensure that all deliverables, reports, and client-facing PDFs are saved in the appropriate folders and follow established file naming and organizational standards. 
• Support internal process consistency by following documented workflows and identifying opportunities to improve efficiency over time. 

Position Requirements:  

• 1–2 years of relevant professional experience in marketing, communications, digital media, campaign operations, or a related field. 

• Strong organizational skills and attention to detail, with the ability to manage multiple trackers, deadlines, and recurring tasks consistently. 

• Experience working with spreadsheets, shared drives, project management platforms, or workflow tools such as Smartsheet. 

• Basic understanding of digital marketing concepts (paid media, social advertising, SEO, organic social). 

• Ability and willingness to learn campaign management platforms such as Meta Ads Manager and Google Ads. 

• Clear written communication skills. 

• Strong follow-through, initiative, and a proactive approach to identifying and resolving issues. 

Preferred (but not ) 

• Familiarity with Meta Ads Manager, Google Ads, organic social media content, and/or SEO concepts. 

• Experience working with trackers, dashboards, or operational workflows. 

• Knowledge of higher education and enrollment practices. 

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