The Digital Merchandising & Marketing Analyst is responsible for creating a best-in-class customer experience through the planning, building, and validation of global landing pages, seasonal shops, and site navigation across belk.com and the Belk app.
Essential Function
- Utilize applied knowledge of Digital Merchandising & Marketing to develop and execute improvements in customer shopping experience to increase revenue and conversion.
- Manage all aspects of the building and maintenance of global landing pages, seasonal shops, and brand shops. Partner cross-functionally across digital merchandising, marketing, taxonomy, and merchandising to develop & execute.
- Lead pre-planning meetings for assigned global pages and partner with marketing and digital merchandising teams to align on strategy, assortment, and timing.
- Attribute curated assortments for all assigned global and seasonal shops, and manage default color updates, boosting, and ongoing product additions and removals following launch.
- Partner with Digital Merchandisers and Taxonomy team to define proper taxonomy and attribution and submit and manage taxonomy requests for all areas of responsibilities.
- Brief creative content and assets and validate shop builds and content across belk.com, the Belk app, and email to ensure accuracy prior to and following launch.
- Performs competitive analysis and analyzes customer behavior to assist in opportunities and site optimization.
- Assist with content briefs, requests, and validation for areas of responsibility and one-off project requests.
- Monitor site experience in partnership with analytics team and provide reporting and analytics to support pre-planning and post-launch recaps for assigned pages and shops.
- Performs daily site review to ensure accurate online product presentation. Assist in making any corrections and necessary updates.
- Serves as the digital subject matter expert for cross-functional partners. Assist with communication to digital teams, marketing, vendors, and merchandising teams.
Required for All Jobs
• Performs other duties as assigned
• Complies with all policies and standards
QUALIFICATIONS
EDUCATION
Education Level
Education Details
Required/
Preferred
Bachelor's Degree
in related field
Required
WORK EXPERIENCE
Experience
Experience Details
Required/
Preferred
3-5 years digital merchandising or digital marketing experience
Required
Experience operating successfully in a fast-paced, changing environment
Required
KNOWLEDGE, SKILLS & ABILITIES
- Knowledge of principles in Marketing, Merchandising, or User Experience
- Software Proficiency in Microsoft office, outlook, web content management system, and web analytics
- Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
- Understanding of KPIs, data analysis and reporting
- Understanding of web site information architecture, taxonomies and site mapping
- Collaborative nature and strong communication skills
Accessibility Guidelines:
Belkcareers.com is committed to making the on-line application experience easy and accessible to individuals with disabilities. We are constantly making improvements to comply with the spirit of the "Americans with Disabilities Act," and the Web Content Accessibility Guidelines. If any of the information on the belkcareers.com website is not accessible to you due to a disability, please contact us via email at HRSharedServices@Belk.com. Please provide the location of the inaccessible information and the format you wish to have the information presented and we will be happy to send it to you, either via your email address or a separate mailing address you provide. If you prefer, you may contact one of our friendly Shared Services representatives at 1-800-588-3700 and we will be happy to assist you with the application process.
We are an Equal Opportunity Employer:
Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.
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