SUMMARY
We are seeking an experienced and detail-oriented Digital Merchandising & Site Experience Manager to lead the day-to-day visual and commercial execution across both our B2C and B2B storefronts.
In this role, you bring solid, hands-on digital merchandising experience to own our daily catalog presentation, product setups, and collection curation. Working closely under the guidance and strategic direction of the Director of E-Commerce, you will also execute operational site enhancements, such as coordinating Shopify app integrations, tracking site performance metrics, and assisting with on-site A/B testing initiatives.
This role is ideal for a seasoned digital merchandiser who excels at storefront execution, enjoys working in Shopify Plus and wholesale sites, and is eager to collaborate with leadership on technical optimizations and data-driven site improvements.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Front-End Merchandising & Catalog Management (B2C & B2B)
- Lead the hands-on merchandising and catalog execution across both B2C and B2B storefronts, ensuring intuitive navigation, logical filter structures, and engaging collection assortments.
- Build, merchandise, and maintain collection pages, applying visual sorting rules and inventory-aware merchandising strategies.
- Own Product Detail Page (PDP) setup and optimization, ensuring accurate product copy, imagery, size charts, badges, and cross-sell/upsell placements.
- Coordinate seasonal product launches, new arrivals, promotional resets, and promotional events.
- Support B2B storefront needs, including executing tiered wholesale visibility, account-specific collections, and catalog updates.
Shopify Site Operations & App Integrations (Execution & Support)
- Serve as the primary daily administrator in Shopify Plus, managing product tags, metafields, collections, and basic theme configurations.
- Work in lockstep with the Director of E-Commerce to run point on app setups and tool implementations (e.g., size & fit recommendation tools, product review widgets, search/filter enhancements) with assistance from development as needed.
- Spearhead practical enhancement projects, such as building out, auditing, and maintaining standardized site features across all apparel categories.
- Partner with external vendors or internal technical partners to test, QA, and roll out front-end site updates and theme adjustments.
Analytics, Reporting & Insights
- Pull and compile weekly and monthly storefront performance metrics (conversion rate, top-searched terms, zero-result searches, collection click-through rates, and category revenue).
- Partner with the Director of E-Commerce and CX Manager to review return rate trends (specifically fit- and sizing-related returns) to identify PDP improvement opportunities.
- Utilize tools such as Google Analytics 4 (GA4) and Shopify Analytics to track product engagement and highlight actionable merchandising takeaways.
Testing & CRO Support
- Build & manage a Conversion Rate Optimization (CRO) agenda in partnership with the Director of eCommerce.
- Assist in configuring and monitoring A/B test variations (e.g., testing alternate PDP layouts, size guide placements, callout badges, or collection sort rules).
- Help document test outcomes and learnings to assist in making data-informed site adjustments.