POSITION SUMMARY 

The Digital Operations Manager (DOM) is responsible for managing and optimizing the organization's digital marketing platforms, website, email communications, marketing analytics, and digital campaigns. This role plays a critical part in supporting audience engagement, fundraising initiatives, occupancy growth, and organizational communications through data-driven digital strategies.

The ideal candidate is a highly organized, tech-savvy marketing professional who thrives in a fast-paced, collaborative environment. This individual combines strong technical expertise with project management, content development, and analytical skills while successfully managing multiple priorities and delivering high-quality digital experiences.

KEY RESPONSIBILITIES 

• Develop, execute, and optimize email marketing campaigns, including audience segmentation, list management, automation, scheduling, deployment, and performance analysis.
• Build and maintain automated email journeys and nurture campaigns to support marketing, fundraising, and engagement initiatives.
• Monitor email deliverability, maintain database hygiene, and ensure compliance with CAN-SPAM and applicable regulations.
• Collaborate with CRM and data stakeholders to maintain accurate audience segmentation and campaign targeting.
• Manage day-to-day updates and maintenance of the organization's WordPress website, ensuring content is accurate, current, and aligned with organizational priorities.
• Create and maintain website pages, landing pages, online forms, and event registration pages while following accessibility and user experience best practices.
• Conduct regular website content audits and coordinate updates with internal stakeholders.
• Monitor and analyze website, email, social media, fundraising, and digital marketing performance using analytics platforms and reporting tools.
• Develop dashboards, reports, and performance summaries to measure campaign effectiveness and support strategic decision-making.
• Translate digital analytics into actionable recommendations that improve audience engagement, fundraising, occupancy growth, and marketing performance.
• Track and report on social media metrics, including engagement, impressions, click-through rates, audience growth, and conversions.
• Develop, edit, proofread, and publish digital content across websites, email campaigns, intranet, blogs, social media, and other digital communication channels.
• Ensure all digital content aligns with organizational branding, messaging, and communication standards.
• Coordinate digital marketing projects with cross-functional departments including Development, Clinical Services, Operations, Facilities, Dining Services, and Events.
• Serve as the primary liaison with external website and intranet development partners, managing project timelines, priorities, and deliverables.
• Support ongoing marketing initiatives 

JOB DETAILS 
• Pay Rate: $147,000 to $163,000 annually 
• Hours: Full-Time

APPLICATION REQUIREMENTS 

To be considered for this position, applicants must submit: 

• A current resume. 

• A brief portfolio (PDF or link) highlighting relevant digital marketing, website management, email marketing, analytics, reporting, or digital communications projects. 

Portfolios should include examples such as: 

• Dashboards and performance reports. 

• Email marketing campaigns. 

• Website or landing page projects. 

• Marketing automation workflows. 

• Digital communication materials. 

• Other work products demonstrating technical proficiency, creativity, and measurable results. 

REQUIRED QUALIFICATIONS 

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or an equivalent combination of education and experience.
• Minimum of five years of experience in digital marketing, digital operations, marketing technology, or a related field.
• Demonstrated experience managing digital marketing platforms, email marketing automation, CRM systems, website content management systems (CMS), fundraising platforms, and event registration tools.
• Experience with WordPress, Google Analytics (GA4), SharePoint, or similar CMS platforms.
• Strong analytical skills with the ability to interpret performance data and develop actionable recommendations.
• Excellent project management, organizational, and time management skills with the ability to manage multiple priorities and deadlines.
• Strong written, verbal, and interpersonal communication skills.
• Experience with HTML/CSS, marketing automation platforms, Salesforce, Adobe Creative Suite, Canva, or related digital marketing tools is preferred.
• Experience working within nonprofit, healthcare, senior living, mission-driven, or Jewish community organizations is preferred.
• Ability to work independently while collaborating effectively with cross-functional teams and external vendors.

PHYSICAL REQUIREMENTS 

• Ability to sit, stand, and work at a computer for extended periods.
• Ability to use standard office equipment, including computers, monitors, and mobile devices.
• Ability to occasionally lift and carry materials weighing up to 25 pounds.
• Ability to travel occasionally for meetings, events, or organizational activities as needed.
• Ability to communicate effectively in person, virtually, and through written correspondence.