Digital Operations Specialist / WordPress Webmaster
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InnoVision Marketing Group | Full-Time |
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About InnoVision Marketing Group
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InnoVision Marketing Group is a full-service digital marketing agency helping businesses grow through strategic marketing, compelling content, and results-driven campaigns. We manage WordPress websites, marketing automation, and digital infrastructure across a diverse portfolio of clients. We're looking for a seasoned digital operator who can wear many hats — and wear them well.
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Role Overview
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This is not a single-lane role. You'll be the person our team and clients rely on when something needs to get built, fixed, automated, or launched online. One day you're building a WordPress site from a Figma file. The next you're configuring Cloudflare DNS, setting up a GoHighLevel automation, troubleshooting a VPS, writing a Klaviyo email campaign, or vibe-coding a custom landing page. You've been working on the web for 10+ years and you're comfortable with that kind of variety — in fact, you prefer it.
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What You'll Do
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WordPress & Web Development
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- Build WordPress websites from designer mockups (Figma, Adobe XD, PSD) using Elementor Pro
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- Own mobile responsiveness and page speed on every build and update
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- Customize and manage multiple themes across different client sites
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- Manage staging and production environments cleanly and safely
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- Configure Rank Math SEO — focus keywords, meta descriptions, schema, sitemaps
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- Troubleshoot plugin conflicts, PHP errors, downtime, and other WordPress issues fast and independently
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Hosting, Servers & Infrastructure
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- Navigate Hostinger, cPanel, and VPS server environments — file management, PHP version management, email accounts, and server-level configuration
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- Use FTP/SFTP for file transfers and direct site-level access
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- Manage domain registration and transfers via GoDaddy and other registrars
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- Configure and manage DNS records (A, CNAME, MX, TXT, SPF, DKIM) across registrars and hosting providers
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- Set up and manage Cloudflare — DNS routing, SSL/TLS configuration, caching rules, security settings, page rules, and DDoS protection
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- Handle SSL certificate installation and renewal across hosting environments
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- Troubleshoot domain propagation, email deliverability, and DNS-related issues
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CRM & Marketing Automation
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- Build and manage automations in GoHighLevel (GHL), HubSpot, Klaviyo, Mailchimp, and similar platforms
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- Create and deploy email campaigns — from copy to setup to send
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- Configure pipelines, workflows, triggers, and integrations across CRM platforms
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- Troubleshoot automation failures and cross-platform integration issues
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Vibe Coding & No-Code / Low-Code
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- Build and deploy pages, funnels, and experiences using AI-assisted and vibe-coding approaches
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- Comfortable using modern AI coding tools to build fast without always needing hand-coded solutions
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- Adapt quickly to new platforms and tools as the landscape evolves
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General Digital Operations
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- Manage multiple client projects simultaneously without dropping the ball
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- Collaborate with designers, account managers, and content teams
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- Own problems end-to-end — identify the issue, find the solution, implement it, verify it works
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What We're Looking For
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Required:
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- 10+ years of hands-on experience working on the web — this is non-negotiable
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- Expert-level WordPress (frontend + backend): PHP, HTML5, CSS3, JavaScript/jQuery
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- Elementor Pro proficiency — our primary page builder
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- Cloudflare — DNS management, SSL/TLS, caching, page rules, security settings
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- GoDaddy and other domain registrar experience — domain registration, transfers, DNS configuration
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- Deep understanding of DNS records (A, CNAME, MX, TXT, SPF, DKIM) and how to troubleshoot propagation issues
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- Hosting environments — Hostinger, cPanel, VPS server management
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- FTP/SFTP proficiency for file-level access and management
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- CRM platform experience — working knowledge of at least 2-3 of: GoHighLevel, HubSpot, Klaviyo, Mailchimp, or comparable platforms
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- Ability to build and manage email campaigns end-to-end
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- Ability to create CRM automations — workflows, triggers, pipelines, integrations
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- Vibe coding familiarity — comfortable using AI-assisted tools to build and deploy quickly
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- Mobile responsiveness mastery — every deliverable works perfectly on all devices
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- Page speed optimization — Core Web Vitals, caching, image optimization
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- Multi-theme experience — comfortable navigating and customizing various WordPress themes
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- Staging environment management and clean staging-to-production deployments
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- Ability to manage multiple client projects simultaneously across many industries
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Preferred:
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- GoHighLevel sub-account management and funnel building
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- SEO knowledge beyond Rank Math — keyword strategy, technical SEO, internal linking
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- Basic SSH / command line comfort for server-level tasks
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- WooCommerce experience
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- Git / version control familiarity
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- Experience working inside a digital marketing agency
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You'll Thrive Here If You…
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- Have seen it all on the web — nothing surprises you after 10+ years
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- Can context-switch between a WordPress build, a Cloudflare DNS issue, and a GHL automation in the same afternoon
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- Own problems from start to finish — you don't pass the buck when something breaks
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- Know how to use AI tools to work faster without sacrificing quality
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- Keep 10+ client projects organized and moving without things falling through the cracks
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- Communicate clearly with non-technical teammates about what's happening and why it matters
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$29.69 - $32.81 per hour