Job Description
The Digital Paid Media Specialist is responsible for implementing marketing campaigns in digital mediums by establishing objectives, reporting, and media plans. This position will partner and collaborate with other teams to build acquisition campaigns to drive omnichannel growth.
ESSENTIAL JOB FUNCTIONS
Participate in the day-to-day implementation and optimization of paid marketing activities across digital channels (PPC, display, pre-roll, etc).
Optimize campaigns to meet the needs and direction of the merchandise and marketing teams (based on seasonality, product sales, new product launches, etc.).
Implement additional supplier campaigns with vendor reimbursement dollars as appropriate (seasonally, new product launches, etc).
Use Google Analytics, and other available tools, to evaluate campaigns by providing regular reporting, analysis and recommendations.
Conduct ongoing keyword research and selection for pay-per-click campaigns and to maximize the effectiveness of campaigns.
Stay up to date on the latest digital trends, tools and best practices and share information with other members of the digital team.
Ensure all aspects of campaigns are properly tracked and trafficked.
Partner with the in-house creative team to generate creative assets as needed for digital campaigns.
Provide administrative support to the Marketing team in the areas of invoice processing, budget tracking, and phone coverage.
Assist with special department projects at the direction of the Marketing Manager, Director or Vice President.
All other duties as assigned.
SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES
Required:
High school diploma or equivalent
1-2 years of experience with and knowledge of online marketing and paid search advertising set-up and coordination (Google Ads, Google Analytics, etc.).
Excellent Microsoft Office skills
Excellent communication skills (verbal, written, and presentation)
Must present a professional company image and positive attitude.
Self-motivated and creative.
Comfortable in a TEAM-oriented work environment.
Desired:
Bachelor's degree in marketing, communications or business.
Experience and knowledge of online/digital marketing.
Automotive knowledge desired.
O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O'Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.
Numbers & Facts
| Location | |
| Industry | Automotive Sales and Repair Services |
| Company Size | 10,000 employees or more |
| Year Founded | 1957 |
| Website | https://corporate.oreillyauto.com/onlineapplication/careerpage |
About Company
It started with a father and son - Charles Francis "C.F." and Charles H. "Chub" O’Reilly. Together they had the courage and confidence to venture out on their own. Along with 11 others who shared the same desire to offer great customer service and auto parts availability, the doors of O’Reilly Automotive, Inc. opened on December 2, 1957.
Now, more than 61 years later, the 77,000-plus team members at O’Reilly Auto Parts are proud of the company’s achievements over the years.
During our early years, we focused on sales and slow and steady growth. At the end of our first year, sales totaled $700,000, and by 1961 volume reached $1.3 million. For the first seven years of operation, there was one store in Springfield, MO, until the second opened in July 1964. In March 1975, annual sales volume rose to $7 million and a 52,000 square-foot facility was built in Springfield for the O’Reilly/Ozark warehouse operation. By that time, the company had nine stores, all located in southwest Missouri.
The long range plans and stability of the company were solidified by a public offering of company stock in April 1993. Since that time, the Company has grown through new store and distribution center openings, as well as numerous mergers and acquisitions. O’Reilly currently operates stores in 47 states, including Alaska and Hawaii, and distribution centers in 27 locations.
Dramatic changes in technology, inventory control, facilities, and sheer size mark the O’Reilly growth and success story. But, it is our spirit of teamwork - how important it was then and how important it remains - that drives our performance. The company’s values and culture that started with the original 13 employee/owners remain evident and strong as we expand and develop Team O’Reilly.
We serve two distinct customer bases - the professional (installer) customers who provide auto repair services to their customers (DIFM - do it for me), and retail "walk-in" customers (DIY - do it yourself). Our dual-market strategy continues to differentiate us from the competition and is a major factor in our ongoing success. Depending on a store’s professional versus retail customer mix, more than 95 percent of our locations have team members dedicated to our professional customers, offering them separate counters, phone lines, and a delivery fleet that totals 18,455 vehicles. We also have a professional sales team, consisting of territory sales managers and in-store sales specialists, responsible for calling on our professional customers and building sound business partnerships to ensure O’Reilly is the First Call for their auto parts needs.
Skills
- Administrative Skillsunmatched
- Analysis Skillsunmatched
- Automotive Industryunmatched
- Best Practicesunmatched
- Billingunmatched
- Budget Managementunmatched
- Campaignsunmatched
- Communication Skillsunmatched
- Digital Mediaunmatched
- Google Analyticsunmatched
- Keyword Researchunmatched
- Marketingunmatched
- Marketing Campaignunmatched
- Marketing Communicationsunmatched
- Media Buying and Planningunmatched
- Microsoft Officeunmatched
- Online Advertisingunmatched
- Online Marketingunmatched
- Parts Salesunmatched
- Pay-Per-Click Advertisingunmatched
- Philosophyunmatched
- Presentation/Verbal Skillsunmatched
- Product/Service Launchunmatched
- Reimbursementunmatched
- Reporting Skillsunmatched
- Research Skillsunmatched
- Salesunmatched
- Search Engine Marketing (SEM)unmatched
- Stock Purchase Plansunmatched
- Team Playerunmatched
- Telephone Skillsunmatched
- Writing Skillsunmatched
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