Digital Product Owner

Long term contract opportunity for a Digital Product Owner with Digital Asset Management (DAM) experience

Client requirements

• Work authorization status: US Citizen or GC holder
• W2 hourly only (no C2C or Indep. status)
• Local to Minneapolis, MN area - onsite 3 days/week

What you'll do: As a  Digital Product Owner you'll be hands-on, execution-focused leader responsible for driving the implementation, evolution, and optimization of key digital platforms and capabilities within the marketing ecosystem. This role will initially focus on delivering and scaling the new Digital Asset Management (DAM) platform and modular content foundation, ensuring these tools enable governed reuse, compliance, and activation across channels. Over time, the scope of this role could evolve to include areas such as personalization, digital marketing journey orchestration, analytics, omnichannel integration, metadata enhancements, AI-enabled workflows, and other emerging digital capabilities.

• Own the product vision, roadmap, and backlog for the DAM platform, ensuring it evolves from a repository into a connected content engine.
• Define and deliver capabilities such as metadata and taxonomy standards, workflow automation, modular content enablement, and channel activation.
• Collaborate with stakeholders to ensure the DAM supports governed reuse, compliance, and readiness for personalization.

• Drive the implementation of modular content capabilities, including fragments, templates, and modules.
• Ensure modular content investments support scalable activation, reuse, and personalization across channels (web, email, CRM, etc.).

• Lead the delivery of personalization, analytics, and AI-enabled workflows as part of the broader digital marketing ecosystem.
• Partner with cross-functional teams to identify and prioritize opportunities for innovation, small-scale pilots, and efficiency.

• Own and prioritize the product backlog (epics and features).
• Translate strategic priorities into clear user stories, acceptance criteria, and requirements.
• Make trade-off decisions balancing governance, usability, speed, and risk.
• Sequence work based on business value, dependencies, and adoption readiness.

• Define and track success metrics for DAM, modular content, and other digital capabilities (e.g., content reuse rates, time to find content, personalization impact).
• Use data and analytics to uncover insights, identify gaps, and shape enhancements.
• Champion a test-and-learn culture by leading A/B testing, small-scale pilots, and iterative experimentation.
• Identify opportunities for AI, machine learning, and automation to improve digital marketing experience and operational efficiency.

• Collaborate with marketing, content, analytics, design, IT, compliance, and distribution to deliver and adopt features.
• Communicate priorities, timelines, and performance insights to stakeholders.
• Align with other leaders to ensure tactical execution supports broader strategic goals.

• Bachelor's degree (Business, Marketing, Analytics, or Technology preferred).
• 5–8 years of experience in product ownership, business analysis, or digital marketing.
• Hands-on experience with DAM platforms and content workflows.
• Proven ability to write clear user stories with strong acceptance criteria.
• Familiarity with AI concepts, automation tools, personalization platforms, or LLM-enabled workflows.
• Strong proficiency in analytics tools (e.g., Adobe Analytics, Google Analytics).
• Experience with CMS platforms (e.g., AEM, Sitecore).
• Strong communication, stakeholder management, and partnership skills.

• Experience with AI-driven tools or platforms.
• Experience running A/B tests and developing experimentation plans.
• Comfort using or partnering on data modeling, customer segmentation, or predictive analytics.
• Understanding of accessibility, SEO principles, and modern UX/UI frameworks.
• Experience in financial services or other highly regulated industries.