Digital Site Merchandiser

Position Details:Title: Digital Site MerchandiserDepartment: D2C MerchandiserReports to: Director, eCommerce Merchandising and BuyingLocation: DearbornJob Classification: RemoteFLSA Status: ExemptJob Band: ProfessionalJob SummaryThe Digital Site Merchandiser is responsible for bringing product to life across the ecommerce experience - ensuring it is accurate, discoverable, compelling, and positioned to convert. This role balances operational excellence with commercial curiosity, executing product launches while identifying opportunities to optimize the digital shelf and enhance the customer journey. Working cross-functionally, the Site Merchandiser translates product strategy into a seamless online experience that drives engagement and business performance.Inspired by Hard WorkAt Carhartt, the values of hard work-dependability, honesty, and trust-are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission-We serve and protect all hardworking people by building durable products-we remain dedicated to upholding these principles in every decision we make and every product we create.Associate ResponsibilitiesProduct Activation & Digital Shelf Execution

Execute end-to-end product launches, ensuring accuracy, completeness, and on-time deliveryMaintain product data, imagery, taxonomy, pricing, and merchandising integrityOwn merchandising across navigation, search, filters, facets, and product listing experiencesAlign product presentation to seasonal storytelling and commercial objectives

Site Merchandising & Optimization

Analyze product and category performance to identify opportunities to improve engagement, conversion, and sell-throughRecommend merchandising enhancements including placement, sorting logic, cross-linking, and content improvementsIdentify friction points in the customer journey and partner cross-functionally to resolve themSupport testing initiatives and apply insights to improve PDP and category experiences

Business Ownership & Partnership

Collaborate with Merchandising, Marketing, Planning, Creative, UX/Product, and Data teams to support launch readiness and ongoing optimizationCommunicate priorities, risks, and opportunities to stakeholdersAlign site execution with broader product and marketing strategiesProactively identify opportunities to improve the digital experience and grow the business

Required Education

Bachelor's Degree in Merchandising, Ecommerce or Related Field; or equivalent years of related work experience may be considered in lieu of degree.

Required Skills & Experience

3-5 years in ecommerce, site merchandising, digital merchandising, or related fieldRetail or consumer product experience preferredStrong analytical mindset with comfort using data to inform decisionsExceptional attention to detail and operational executionCustomer-first perspective with a passion for digital experiencesStrong organizational and communication skillsDemonstrated curiosity, ownership mentality, and proactive problem solvingExperience with ecommerce platforms, CMS/PIM tools, or analytics solutions preferred

Physical Requirements and Working Conditions

Predominately remote work with requirement to work in-office as needed and attend in studio photo shootsLight lifting (10-15 lbs)Travel (5%)After hours and weekend hours if necessary

This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.Carhartt is a tobacco free workplace.

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