Digital & Social Media Coordinator

Digital & Social Media Coordinator

Salary

$64,480.00 - $80,600.00 Annually

Location

Parks and Recreation Department, Round Rock, TX

Job Type

Full-Time

Job Number

201802289

Department

PARD - Administration

Opening Date

09/22/2026

Closing Date

10/6/2026 11:59 PM Central

• Description
• Benefits
• Questions

Description

The City of Round Rock's Parks and Recreation Department is seeking an innovative, community-minded Digital & Social Media Coordinator to elevate the visibility, engagement, and impact of our programs, events, and initiatives. This role is ideal for a creative storyteller who thrives in a fast-paced, collaborative environment and is confident engaging directly with our residents, local partners, and businesses.

Position Overview

Under general supervision, the Digital & Social Media Coordinator is responsible for executing a comprehensive digital marketing strategy that includes social media management, website updates, email marketing, digital advertising, and the creation of compelling community-focused content. This position plays a key role in shaping the department's brand voice and strengthening connections throughout the Round Rock community.

Key Responsibilities

• Develop and manage the department's Social Media Optimization (SMO) strategy.
• Plan, create, and publish content across department social media platforms including Facebook, Instagram, and X (formerly Twitter).
• Implement effective strategies to engage audiences, enhance brand presence, and respond to inquiries promptly.
• Track analytics to refine campaigns, measure performance, and prepare departmental reports.
• Coordinate with business, industry, and social media influencers to expand reach and build meaningful partnerships.
• Direct, produce, and edit marketing video content, including promotional videos and short-form reels.
• Lead digital advertising strategies, including paid social media campaigns, to increase visibility.
• Attend and capture content at special events and programs, delivering timely photo and video edits for recap posts and social-first storytelling.

Highlighted Qualities & Skills

• Outgoing, personable communicator who is genuinely comfortable engaging face-to-face with customers, stakeholders, and partner businesses.
• Active, savvy user of multiple social media platforms with a strong understanding of digital trends.
• Proficiency in After Effects, Adobe Creative Suite, AI generative content tools, and other modern content creation and editing software.
• Familiarity with sports, lifestyle, and experiential brands and how to translate their style into engaging community content.
• Ability to shoot high-quality video and photography.
• Thrives in a fast-paced, collaborative environment with multiple ongoing projects.
• Innovative, self-driven content creator with strong visual storytelling skills.
• Strong portfolio featuring social-first, performance-driven content. *If selected for an interview, candidates will be asked to provide a portfolio for review.

Experience & Education

• Bachelor's degree; additional education may substitute for experience on a year-per-year basis.
• Three (3) years of relevant experience; additional experience may substitute for education on a year-per-year basis.

Certificates, Licenses & Qualifications

• Valid Texas driver's license or the ability to obtain one prior to employment.

2026 CITY OF ROUND ROCK EMPLOYEE BENEFITS OVERVIEW

At the City of Round Rock, our employees drive our success. We believe serving the community starts with taking care of our employees. We're committed to offering competitive and comprehensive benefits that not only protect your health and financial future but also help you thrive both professionally and personally.

Health & Medical Coverage

Robust Medical Plans: Comprehensive in-network coverage, 100% covered preventive care, and competitive deductibles and out-of-pocket maximums. The City invests in employee well-being by paying a significant share of premiums and providing subsidies for dependent coverage.

No-Cost, On-Site Primary Care Health Clinic: Free primary care visits at RockCare for employees and eligible dependents, ensuring convenient, quality care.

Dental and Vision Benefits

Dental Plan: Low copays and in-network savings for exams, cleanings, fillings, and major dental procedures.

Vision Plan: Affordable vision coverage with benefits for exams, eyewear, and contact lens services-ensuring you see clearly every day.

Leave Benefits

Paid Parental Leave: Bond with your newest family member through paid parental leave that supports work-life balance when it matters most.

Generous Vacation and Sick Leave Accruals: Accrue 120 hours of vacation leave and 96 hours of sick leave in year one!

Personal Leave: Full-time exempt employees enjoy 40 hours of personal leave a year.

12 Paid City Holidays: A holiday schedule designed for rest, recharge, and time with family and friends.

Life, Disability, and Supplemental Insurance

Life & AD&D Insurance: Basic life insurance provided at no cost with optional voluntary coverage available to ensure your family's security.

Disability Coverage: Short- and Long-Term Disability plans protect your income in the event of illness or injury.

Supplemental Benefits: Accident, Critical Illness, and Hospital Gap insurance help cover unexpected costs, easing financial stress during tough times.

Flexible Spendings, Retirement & Savings

Flexible Spending Accounts (FSAs): Pre-tax options for health care and dependent care expenses that help you manage out-of-pocket costs.

2:1 Match on Texas Municipal Retirement System (TMRS) Retirement Pension: Secure your future with our TMRS retirement plan-your savings grow twice as fast! You contribute 7% of your pre-tax gross salary to an account that earns at least 5% interest every year. At retirement, the City matches your TMRS account 2:1 and also provides a supplement death benefit.

457(b) Deferred Compensation Plans: Boost your financial goals by deferring some of your pre-tax income and investing it for growth.

Tuition Assistance: Support for further education and career development.

Balancing Work and Life

Employee Assistance Program (EAP): Access free, confidential counseling services for personal or work-related challenges.

Legal & ID Theft Protection: Enjoy peace of mind with affordable legal assistance and identity theft protection for life's unexpected challenges.

Pet Insurance: Keep your furry family members healthy with optional pet insurance that helps cover vet costs.

Wellness Benefits:

Free 24/7 gym access with showers, lockers, and modern equipment.

Free Round Rock Public Library card with access to LinkedIn Learning training.

Free Yoga and Strength/Conditioning classes.

Free or discounted memberships to local recreation centers and access to community resources.

Free pool passes (excluding RockNRiver).

Free access to training courses, online and in-person.

And so much more!

Visit our benefits website or look at our benefits guide to learn more!

01

Which of the following best describes your education?

• Less than High School
• High School Diploma or GED
• Some college; less than an Associates degree
• Associates Degree
• Bachelors Degree
• Masters Degree or higher

02

How many years of relevant full-time work experience in digital or social media coordination?

• None
• Less than three (3) years
• At least three (3) years, but less than four (4) years
• At least four (4) years, but less than five (5) years
• At least five (5) years, but less than six (6) years
• At least six (6) years, but less than seven (7) years
• More than seven (7) years

03

Do you possess a valid Drivers License?

• Yes
• No, but ABLE to obtain prior to employment.
• No, I am ineligible for a drivers license.

Required Question

Employer City of Round Rock

Address 231 E. Main Street

Suite 100

Round Rock, Texas, 78664

Phone 512-218-5490

Website http://www.roundrocktexas.gov