Digital & Social Media Strategist

Position Description

Digital & Social Media Strategist

Identifying Information: LCNB National Bank

• Department: Marketing
• Reports To: Kylie White, Assistant Vice President Marketing Officer
• Location: LCNB Operations Center, Lebanon, OH - Potential Hybrid Schedule
• Status: Full-Time Salaried Non-Exempt
• Hours: Monday - Friday 8:15 am - 5:00 pm
• Compensation: Base salary and incentive compensation plan

Position Purpose:

LCNB National Bank is seeking a Digital & Social Media Strategist to work collaboratively with the Marketing team on the development and execution of digital and social media strategies that enhance brand visibility, engagement, and lead generation. This role collaborates closely with the Marketing team to drive strategic initiatives across all lines of business, including Consumer & Business Banking, Lending, and Wealth. The position focuses on content strategy, platform optimization, and leveraging analytics and audience insights to deliver measurable growth and continuously refine digital performance. The ideal candidate will bring experience with bank products and services, along with strong functional knowledge in marketing or a related field, and the ability to work cross-functionally to advance the bank's digital presence. This role requires success in a fast-paced environment, the ability to manage multiple priorities, and a strong focus on monitoring, analyzing, and reporting on campaign effectiveness and overall digital performance.

Essential Functions and Responsibilities:

• Content Creation:

• Designing and copywriting digital marketing and internal communications

• Create, monitor, and optimize social media campaigns

• Use CMS to update Bank website, including the creation of new pages

• Analytics & Optimization:

• Monitoring KPIs like engagement rates and audience demographics to refine strategy and boost reach.

• Cross Functional Support:

• Coordination of email marketing campaigns; creation of content as directed, list management

• Support branch network; digital materials, local marketing initiatives

• Project Management:

• Complete marketing department operational requirements

• Engage and collaborate with third party partners as required

• Manage projects performed by advertising agency as required

• Other duties and responsibilities, as assigned by the Marketing Officer

Required Competencies:

• 3-5 years of digital marketing, advertising or social media strategy, or related field experience demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Competencies/Skills:

• Bachelor's Degree in Marketing, Communication, Advertising, Data Analytics or a related field
• Strong knowledge and understanding of digital marketing, social media platforms, trends and best practices
• Experience with social media advertising, budget management, and campaign optimization
• Familiarity with financial services marketing regulations and compliance requirements
• Strong content creation, storytelling, and writing skills for both internal and external audiences
• Creative data-driven thinker with the ability to analyze performance and optimize strategies
• Basic design and/or video editing skills
• Experience with influencer, employer branding, or integrated digital campaigns preferred
• Excellent organization, time management and project prioritization skills
• Strong problem-solving, critical thinking, and attention to detail
• Effective communication, interpersonal, and customer service skills
• Ability to manage multiple priorities, work independently and collaborate cross-functionally
• Proficiency in Microsoft Office Suites

Working Conditions:

• Must be able to remain in a stationary position 50% of the time
• Ability to lift and carry up to 20 lbs.
• Ability to work outside of business hours if needed
• Ability to travel to and from bank offices and third-party locations
• Occasionally move/traverse to access files and equipment
• Constantly operates a computer and other office equipment

Compliance Statement:

The associate is responsible for meeting all compliance requirements imposed on LCNB bank by State and Federal law and regulations, as well as all related LCNB Bank policies and procedures. Incumbent must be able to perform the essential functions of the position with or without reasonable accommodation. Equal Opportunity Employer/Disability/Veterans