Digital Specialist

LanceSoft Inc

Atlanta, GA

JOB DETAILS
JOB TYPE
Full-time
SKILLS
Adobe Product Family, Amplitude, Atlassian JIRA, Best Practices, Campaigns, Communication Skills, Customer/Consumer Behavior, Detail Oriented, Marketing Strategy, Metadata, Online Marketing, Organizational Skills, Page Tagging, Performance Metrics, Quality Assurance, Search Engine Optimization (SEO), Team Player, Testing, Time Management, Usability Engineering, User Interface/Experience (UI/UX), Web Analytics, Web Site Monitoring, Website Conversion, Website Management
LOCATION
Atlanta, GA
POSTED
30+ days ago
We are looking for a skilled Digital Web Marketing website Specialist to manage and optimize the companys online presence, website performance, and digital campaigns. This role focuses on updating existing platform, migration of additional sites to AEM, improving user experience, increasing conversions, and supporting overall online growth through data-driven web marketing strategies. Key Responsibilities: Manage website content through AEM Client platforms Support site migrations to AEM Manage and optimize the company website for performance, usability, and conversions Monitor website analytics and user behavior to identify improvement opportunities Implement on-page and technical SEO best practices Coordinate with designers and developers to improve UX/UI Track and report on KPIs such as traffic, bounce rate, and conversion performance Partner with internal stakeholders and global teams on web strategy Required Skills: Proven experience (2+ years) working with Adobe Experience Manager (Sites). Strong understanding of Client content structuring, metadata, tagging, and page templates. Familiarity with Figma and JIRA Understanding of Amplitude Analytics, Semrush Knowledge of SEO principles and best practices. Excellent attention to detail and organizational skills. Strong communication and collaboration skills. QA and testing experience Ability to work in a fast-paced, deadline-driven environment. Understanding of UX/UI principles

About the Company

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LanceSoft Inc

We are a $125 Million, NMSDC-certified Minority & Woman owned Workforce Solutions Company headquartered in the DC metro area with presence across US with global presence - Canada, Mexico, India, UK, Malaysia, Indonasia, Hongkong, Singapore, UAE. We are specialized in providing Workforce Solutions, SOW project delivery, Engineering Solutions, Creative Services. We currently support 100+ Fortune companies globally and across multiple industry segments. We are currently supporting several massive programs across industry segment nationally/globally (Intel, Ally, AMD, QUALCOMM, Morgan Stanley, Kraft/ Mondelez, MNP, Amdocs, Dell, SanDisk, Medtronic, Becton Dickinson, GE, Lockheed Martin, UTC, L-3 Communications, Caterpillar, BMW, Mercedes Benz, National Grid, Dominion, Energy Future Holdings, PSEG, 3M, Fidelity, Aetna, Humana, Johnson & Johnson, Pfizer, Merck etc). 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.

COMPANY SIZE
2,000 to 2,499 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
2000
WEBSITE
http://www.lancesoft.com/