The Director of eCommerce leads the digital commerce strategy and performance across multiple direct-to-consumer brands, driving revenue growth, conversion optimization, customer experience, and online merchandising. This role oversees eCommerce operations, develops high-performing teams, manages digital commercial performance, and partners with cross-functional teams to enhance the online customer journey through data-driven decision-making, experimentation, and technology innovation.
Key Responsibilities:
Lead overall eCommerce strategy and digital commercial performance.
Drive revenue growth through conversion rate optimization (CRO), merchandising, pricing, and promotional strategies.
Establish and manage weekly trading reviews to improve business performance.
Build and scale A/B testing, personalization, and experimentation programs.
Optimize the end-to-end online customer journey and checkout experience.
Oversee website merchandising, product presentation, and content strategy.
Partner with marketing, creative, customer experience, and acquisition teams to improve digital performance.
Lead, mentor, and develop the eCommerce team while fostering a data-driven, test-and-learn culture.
Manage eCommerce technology platforms, automation initiatives, and AI-driven improvements.
Monitor business KPIs, customer analytics, forecasting, and reporting to support strategic decisions.
Ensure strong data integrity and continuous improvement of site operations.
Qualifications:
Bachelor's degree in Business, Marketing, Economics, or a related field (MBA preferred).
12+ years of progressive eCommerce experience.
5+ years of leadership experience managing teams.
Strong experience with direct-to-consumer (DTC) and omnichannel commerce.
Proven success managing eCommerce revenue, conversion optimization, and digital growth.
Experience with Shopify and modern eCommerce technology platforms.
Strong analytical, forecasting, and commercial decision-making skills.
Experience managing multiple brands or business units preferred.
Familiarity with AI tools, Amazon marketplaces, and customer experience optimization is a plus.
Working Place:
CA, United States
Company
:
2026 AUg 13th Wmen Veterans Aug 13 - Exemplis
Numbers & Facts
Location
Ca
Website
https://x.com/VetsHiredAi
Skills
A/B Testingunmatched
Analysis Skillsunmatched
Artificial Intelligence (AI)unmatched
Automationunmatched
Brand Managementunmatched
Business Administrationunmatched
Consumer Brandingunmatched
Continuous Improvementunmatched
Contract Research Organization (CRO)unmatched
Cross-Functionalunmatched
Customer Acquisitionunmatched
Customer Experienceunmatched
Data Qualityunmatched
Economicsunmatched
Forecastingunmatched
Leadershipunmatched
Marketingunmatched
Mentoringunmatched
Merchandisingunmatched
Online Product Merchandisingunmatched
Operational Improvementunmatched
Performance Managementunmatched
Performance Metricsunmatched
Process Improvementunmatched
Product Pricingunmatched
Promotional Strategyunmatched
Revenue Growthunmatched
Revenue Managementunmatched
Sales Presentationunmatched
Team Lead/Managerunmatched
Technical Leadershipunmatched
Web Site Monitoringunmatched
Website Conversionunmatched
eCommerceunmatched
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