Dir, Growth Marketing

Wide Open West

Denver, Colorado

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JOB DETAILS

SKILLS

Acquisition Strategy, Analysis Skills, Benchmarking, Bidding, Broadband, Budgeting, Campaigns, Certified Public Accountant (CPA), Channel Strategies, Consumer Market Share, Contract Negotiation, Cost Control, Cross-Functional, Customer Acquisition, Customer Support/Service, Dental Insurance, Digital Media, Direct Mail, Direct Marketing, Ecosystems, Financial Analysis, Financial Management, Forecasting, Geography, Leadership, LifeTime Value (LTV), Marketing, Partner Sales, Performance Analysis, Performance Metrics, Physical Demands, Product Marketing, Production Management, Return on Investment (ROI), Revenue Planning, Search Engine Marketing (SEM), Time Management, Tuition Reimbursement, Vendor/Supplier Management, Vision Plan, Website Conversion

LOCATION

Denver, Colorado

POSTED

6 days ago

Director, Growth Marketing

Location: Denver, CO

Summary

The Director of Growth Marketing is responsible for driving customer acquisition, market share growth, and ROI-positive revenue performance across WOW!'s footprint. This role owns all paid media strategy and execution, direct mail marketing, agency and vendor management, and growth marketing budgeting.

This leader blends strategic thinking with hands-on execution and analytics rigor. They will oversee performance across SEM, paid social, display, video, traditional media, and direct mail-ensuring integrated campaigns that deliver measurable subscriber growth.

What WOW! Offers

Base salary up to $175,000 annually, commensurate with experience, plus short-term incentive plan, and comprehensive benefits including:
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off & company holidays
- Tuition reimbursement for continued development
- Employee broadband discounts

Essential Duties and Responsibilities

Include but are not limited to the following:

Growth Strategy & Performance Leadership

Develop and execute the annual and quarterly growth marketing roadmap aligned to subscriber and revenue targets
Own paid acquisition strategy across digital and traditional channels
Establish clear KPIs (CPA, ROAS, CAC, LTV, conversion rates, market penetration)
Drive continuous testing, optimization, and channel mix modeling

Paid Media Strategy & Execution

Lead full-funnel paid media strategy across SEM, paid social, display, video/CTV, OTT, programmatic, audio, and traditional channels
Optimize targeting, creative, bidding strategies, and budget allocation
Partner with analytics to improve attribution modeling and incrementality testing
Ensure local market customization while maintaining brand consistency

Direct Mail Strategy & Execution

Own direct mail targeting strategy, segmentation, and offer development
Manage production timelines, print vendors, and in-home drop schedules
Optimize response rates through testing (creative, format, offer, geography)
Integrate direct mail into omnichannel campaigns

Agency & Vendor Management

Lead and manage media agencies, direct mail vendors, data providers, and marketing technology partners
Negotiate contracts, scope of work, and performance benchmarks
Ensure agencies deliver innovation, transparency, and measurable ROI
Drive accountability through regular business reviews

Budget Ownership & Financial Management

Own and manage multi-million-dollar acquisition budget
Forecast spend and performance across markets and channels
Reallocate investments based on performance data
Identify efficiencies and cost-saving opportunities

Cross-Functional Leadership

Partner with Sales, Finance, Analytics, Product, and Marketing teams
Align promotional strategy with growth goals
Support market launches, expansion builds, and competitive response plans

Other duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Required Education and Experience

10+ years in growth marketing or performance marketing leadership
Experience in telecom, broadband, subscription, or high-consideration consumer services preferred
Proven track record managing $25M+ acquisition budgets
Deep expertise in paid digital media, direct mail, and attribution modeling
Strong analytical skills with ability to translate data into actionable strategy
Experience managing agencies and vendor ecosystems
Exceptional leadership, communication, and stakeholder management skills

Skills and Abilities to be Successful in this Role

Consistent achievement (or overachievement) of subscriber growth targets
Improved cost per acquisition and return on ad spend
Optimized media mix with measurable incrementality
High-performing agency partnerships
Clear visibility and accountability across growth spend

Dir, Growth Marketing

Wide Open West

Denver, Colorado

About the Company

Wide Open West

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