Director, Growth MarketingLocation: Denver, CO
Summary The Director of Growth Marketing is responsible for driving customer acquisition, market share growth, and ROI-positive revenue performance across WOW!'s footprint. This role owns
all paid media strategy and execution, direct mail marketing, agency and vendor management, and
growth marketing budgeting.This leader blends strategic thinking with hands-on execution and analytics rigor. They will oversee performance across SEM, paid social, display, video, traditional media, and direct mail-ensuring integrated campaigns that deliver measurable subscriber growth.
What WOW! Offers - Base salary up to $175,000 annually, commensurate with experience, plus short-term incentive plan, and comprehensive benefits including:
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off & company holidays
- Tuition reimbursement for continued development
- Employee broadband discounts
Essential Duties and Responsibilities Include but are not limited to the following:
Growth Strategy & Performance Leadership- Develop and execute the annual and quarterly growth marketing roadmap aligned to subscriber and revenue targets
- Own paid acquisition strategy across digital and traditional channels
- Establish clear KPIs (CPA, ROAS, CAC, LTV, conversion rates, market penetration)
- Drive continuous testing, optimization, and channel mix modeling
Paid Media Strategy & Execution- Lead full-funnel paid media strategy across SEM, paid social, display, video/CTV, OTT, programmatic, audio, and traditional channels
- Optimize targeting, creative, bidding strategies, and budget allocation
- Partner with analytics to improve attribution modeling and incrementality testing
- Ensure local market customization while maintaining brand consistency
Direct Mail Strategy & Execution- Own direct mail targeting strategy, segmentation, and offer development
- Manage production timelines, print vendors, and in-home drop schedules
- Optimize response rates through testing (creative, format, offer, geography)
- Integrate direct mail into omnichannel campaigns
Agency & Vendor Management- Lead and manage media agencies, direct mail vendors, data providers, and marketing technology partners
- Negotiate contracts, scope of work, and performance benchmarks
- Ensure agencies deliver innovation, transparency, and measurable ROI
- Drive accountability through regular business reviews
Budget Ownership & Financial Management- Own and manage multi-million-dollar acquisition budget
- Forecast spend and performance across markets and channels
- Reallocate investments based on performance data
- Identify efficiencies and cost-saving opportunities
Cross-Functional Leadership- Partner with Sales, Finance, Analytics, Product, and Marketing teams
- Align promotional strategy with growth goals
- Support market launches, expansion builds, and competitive response plans
Other duties as assigned Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Required Education and Experience- 10+ years in growth marketing or performance marketing leadership
- Experience in telecom, broadband, subscription, or high-consideration consumer services preferred
- Proven track record managing $25M+ acquisition budgets
- Deep expertise in paid digital media, direct mail, and attribution modeling
- Strong analytical skills with ability to translate data into actionable strategy
- Experience managing agencies and vendor ecosystems
- Exceptional leadership, communication, and stakeholder management skills
Skills and Abilities to be Successful in this Role- Consistent achievement (or overachievement) of subscriber growth targets
- Improved cost per acquisition and return on ad spend
- Optimized media mix with measurable incrementality
- High-performing agency partnerships
- Clear visibility and accountability across growth spend
Physical Demands/Working Condition