Direct Mail Marketing Specialist

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for delivering specialized portions of a marketing initiative. Key responsibilities include performing a variety of analysis and process improvement activities to support business deliverables. Job expectations include working with senior managers within the Marketing team who will provide coaching and instruction, and delivering solutions based on a defined set of project/program goals.

Required Qualifications:

• 2+ years experience in the financial services industry with proven analytical, problem solving, data driven background, with demonstrated marketing or production experience.
• 2 or more years of proven experience with Excel and PowerPoint, Word, Adobe Acrobat, and Testing Design including analyzing data and evaluating downstream impacts.
• Must have superior attention to detail and excellent judgment skills.
• Proven ability to work efficiently and effectively to manage multiple due dates with fluctuating work volumes while meeting business expectations.
• Excellent verbal and written communication skills in communicating with all levels of management and business partners.
• Knowledge of direct mail tactics and creative development for direct mail marketing.
• Understanding of the bank’s card products and services and their value proposition for customers/clients.
• Ability to understand complex list segmentation strategies and matrix specifications to deliver flawless strategy execution.
• Thorough knowledge of Bank of America policies and procedures.
• Ability to act independently and in a team environment.
• Ability to identify and escalate concerns/issues with a sense of urgency.
• Anticipate and deliberately manage risk and reward tradeoffs
• The ability to work with multiple business areas to assist with strategy development and implementation.
• Proven ability to understand and document marketing and production business rules, identifying control points and developing process and efficiency improvements.

Skills:

• Adaptability
• Collaboration
• Problem Solving
• Product Marketing and Branding
• Project Management
• Active Listening
• Attention to Detail
• Oral Communications
• Prioritization
• Solution Delivery Process
• Analytical Thinking
• Business Acumen
• Digital Marketing
• User Experience Design
• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week: 

40