Direct Marketing Campaign Manager

Pay is based on a number of factors including the successful candidate's job-related knowledge and skills, qualifications, and prior experience. Arvest offers a comprehensive suite of benefits, including a full range of health and life, financial, and wellness benefits. For more information about benefits, please visit www.arvest.com/careers/benefits.

Position offers remote flexibility for residents within the Arvest 4 State Operational Footprint (AR, KS, MO, OK), with a strong preference for candidates located in the Northwest Arkansas or Tulsa, Oklahoma City metro areas.

Availability is needed Monday through Friday 8:00 am to 5:00 pm with ability to work additional hours as needed.

SUMMARY: The Direct Marketing Campaign Manager develops and oversees the creation and execution of direct marketing strategies and campaigns, focused on acquisition and retention of customers. The Direct Marketing Campaign Manager will start with the development of marketing strategies. The incumbent will then translate marketing strategies into discrete marketing campaigns, and be accountable for measurement plans developed to synchronize with revenue, profit and strategic growth goals. The Direct Marketing Campaign Manager will interface with all internal and external marketing and business partners to execute initiatives, and monitor initiative performance to identify profitable expansion opportunities.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Direct, edit and ensure quality of marketing campaigns.
• Maintain effective customer response through integrated, segmented direct marketing campaigns.
• Creates new marketing packages that maintain or improve consumer response.
• Evolve direct marketing campaigns to meet changing business environment, test results and program objectives.
• Understand and drive customer behavior through data analysis and industry understanding.
• Develop testing scenarios intended to maximize results.
• Participate in the development and execution of customer market research initiatives that lead toward greater insight into customer response, behavior and perception.
• Implement systems (in conjunction with internal and external partners), processes, procedures and reporting templates within the scope of direct customer marketing.
• Work with Group Marketing to ensure compliance and branding standards of marketing materials.
• Work with finance and business analysis to develop business cases for testing scenarios and other new initiatives.
• Manage and maintain effective relationships with internal and external suppliers.
• Manage operational audits, identify trends, determine operational improvements and implement change.
• Meet financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Understand and comply with bank policy, laws, regulations, and the bank's BSA/AML Program, as applicable to your job duties. This includes but is not limited to; complete compliance training and adhere to internal procedures and controls; report any known violations of compliance policy, laws, or regulations and report any suspicious customer and/or account activity.

TEAM ACCOUNTABILITIES:

• Support and uphold the Arvest Mission Statement.
• Uphold the Arvest Code of Ethics and ensure that confidential information is safeguarded.
• Maintain a high level of cooperation and rapport with all associates in order to ensure accurate and efficient operations and service.
• Formulate and communicate new ideas and suggestions that will improve profitability and efficiency for the company's overall operation.
• Foster and promote the proper company image at all times.

SUPERVISORY RESPONSIBILITIES:

May directly supervise 1 or more associates as assigned. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Ensure direct reports have completed required compliance training and are adhering to all internal procedures and controls as it relates to bank policy, laws, regulations and Arvest's BSA/AML Program. Responsibilities include interviewing, hiring, appraising performance, rewarding, and disciplining associates. The incumbent has the authority and the appropriate influence to make recommendations regarding hiring, firing, advancement, promotion, or any other change of status of other associates within the guidelines of the bank's procedures and guidelines for such change of status events. The incumbent provides training, planning, assigning, and directing work assignments and schedules; addressing complaints and resolving problems.

Responsibilities:

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

• Bachelor's Degree in business, marketing, communications or related field or equivalent related experience required.
• 5 years of experience in a marketing role, preferably in the financial services market, with proven success in the development and execution of direct marketing campaigns required.
• 2 years of campaign management experience required.
• Experience and passion for developing creative and effective direct marketing campaigns through understanding information, results analysis, and finding solutions in an evolving market required.

OTHER SKILLS AND ABILITIES:

• Must possess excellent written, verbal and presentation skills
• Must possess the ability to influence and collaborate at all levels throughout multiple organizations
• Must be able to arrive at work on time, work on site and have regular work attendance
• Must be able to work cooperatively with other co-workers regardless of personality, presence or communication style
• Must be able to provide cordial customer service regardless of customer personality, presence or communication style
• Must be able to perform several tasks at once
• Must be able to work in a stressful atmosphere
• Must be able to rotate job tasks
• Must be able to greet others cordially
• Must be able to coordinate multiple and changing priorities
• Must be able to verbally communicate with all other associates
• Must be able to operate telephone, scanner, copier and FAX machines
• Must be able to occasionally work outside of normal business hours
• Must be able to move from department, division, or bank to department, division, or bank to attend meetings
• Must be able to operate personal computer keyboard in order to create reports, schedules and other appropriate documentation

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the duties of this job, the associate is regularly required to stand, walk, sit, and to talk and hear. The associate must occasionally reach with hands and arms; stoop, kneel, or crouch.

The associate may occasionally be required to lift or move up to 25 pounds.

Specific vision abilities required by this job include close, distance and color vision and the ability to adjust focus.

The associate must be able to travel occasionally by themselves within the US, including overnight, and via automobile and air.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Grade 17

Pay Range: $89250 - $111560 per year