Job Description:
Boston Globe Media has a rich portfolio of leading media brands and events that engage, inform, inspire, and entertain readers in the greater Boston area, across New England, and across the country. That broad platform reaching nearly provides a myriad of opportunities to engage our readers to help drive results for our partners.
The Boston Globe Advertising team is seeking an entrepreneurial, creative, results-driven ad operations and programmatic leader. In this role, you will lead the development, implementation, and management of our digital products and processes. You will also lead and manage our programmatic responsibilities.
Responsibilities:
Ad Operations
Act as strategic and tactical leader for streamlining internal processes and execution for digital products Ideate and develop client-facing reporting capabilities by analyzing internal and external tools and capabilities Provide ad operation troubleshooting support (trafficking, etc.) Develop repeatable and scalable processes for new products Act as the Sales/Revenue team's POC for Globe and Boston.com editorial teams for troubleshooting and strategic product ideation and development for digital products
Programmatic
Management, oversight, support and the strategic vision of all of the key responsibilities including:
Programmatic Revenue
Develop and implement the strategy behind all advertising technology and programmatic revenue streams: display, native, video, etc. Work with finance to develop and hit revenue targets for all programmatic revenue streams Optimization & management of all programmatic display streams including header bidding, server to server, AdX etc. PMP onboarding and management
Data and Identity
Ensure compliance with data protection regulations and establish robust data governance policies. Oversee the collection, storage, and management of first-party data to derive valuable insights. Develop strategies for segmenting first-party data and analyze it to gain actionable insights into audience behavior. Integrate first-party data insights into marketing and advertising strategies to enhance personalization and campaign effectiveness. Management of internal budgets and expenses for the Digital Revenue Operations department Work with the Chief Commercial Officer on developing revenue, pricing and data strategies to further the objectives of the advertising department
Qualifications:
10+ years of advertising operations and/or media experience Experience with ad serving technologies such as Google Ad Manager, DoubleClick Campaign Manager, Google AdX and others Proven leader who has led teams and departments to hit objectives and company goals Proven success driving revenue in the programmatic advertising space Extremely knowledgeable around the ad tech industry ecosystem, identity, cookieless future and other media technology trends Publisher experience a plus Experience with analytics and data visualization tools Success developing and driving audience data strategy and insights as well as experience with Data Management Platforms. Must possess strong business acumen, management skills and analytical thinking to successfully drive innovation within the department Strong communicator who can facilitate synergy between sales, Ad Ops & Rev Ops A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment
Work Environment:
The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. This position is based in Boston, and candidates should be based in the area or willing to move.
Compensation:
The annual salary for this role is $115,000 - $130,000.
EEO Statement:
At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part of achieving this is by having a workforce that is representative of the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.