Director - Advocacy & Influence (Paid/Earned), Kiehl's US

Director - Advocacy & Influence (Paid/Earned), Kiehls US

USA

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Director - Advocacy & Influence (Paid/Earned), Kiehls US

USA

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Reference number: 255511

City & country: USA Date posted: 03/10/2026 Professional field: Digital Marketing Level of experience: 5 to 10 years experience Advocacy & Influence

Job Title: Director, Advocacy & Influence (Paid/Earned), Kiehl's Division: Luxe Location: Hudson Yards, New York City Reports To: AVP, Head of Consumer Engagement

Who We Are: For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal, our Digital team is an opportunity to be at the center of LOréals digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do: Vision & Strategic Leadership: Set the overall vision and strategic direction for influencer marketing, aligning with overall business objectives. Lead the development and implementation of innovative influencer marketing strategies across all platforms and formats. Lead with a creative and creator-first mindset on how Kiehl's can continue to break the mold in the highly competitive skincare space.

Team Leadership & Organizational Development: Lead and manage the influencer marketing team, overseeing all aspects of team performance, budget management, and strategic planning. Foster a high-performing team culture and drive professional development.

Influencer Relationship Management & Partnership Development: Cultivate and manage relationships with key influencers, agencies, and industry partners. Negotiate major contracts and secure strategic partnerships. Have the ability to strategically think about creators as long-term partners and advocates and be able to create lasting relationships with true meaning for both the brand and creator.

Creative & Entrepreneurial Mindset: Have the ability to understand the dynamic and evolving creator landscape and bring creative and new ideas on how to activate A&I strategy. Think of new ways for the brand to cut through the clutter through culture, creativity, and a viral-first mindset.

Performance Management & ROI Optimization: Oversee the measurement and analysis of influencer marketing performance, ensuring ROI-positive campaigns. Develop and implement sophisticated measurement frameworks and provide data-driven insights to executive leadership. Lead both paid and earned A&I functions with a data-led mindset, deep ability to understand content creation, and adapt strategy to maximize true market impact.

Cross-Functional Collaboration & Integration: Lead cross-functional collaboration with key stakeholders across the organization, including marketing, PR, legal, e-commerce, sales, and product development. Integrate influencer marketing into broader business strategies and ensure alignment with overall brand messaging.

What We Are Looking For Required Qualifications: Bachelors degree in Marketing, Communications, or a related field. 7+ years of experience in social media or influencer marketing. Experience developing strategic plans, managing large budgets, leading teams, and driving business impact. Proficiency in Microsoft Office Suite and social media management platforms.

Preferred Qualifications: Social Media Marketing or Influencer Marketing certifications. Excellent communication, project management, strategic thinking, and leadership skills.

Whats In It For You: Salary Range: $138,500-$200,800 base salay Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs

Don't meet every single requirement? At LOréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.

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AI Charter: our pact Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human. View our AI Charter (opens in new window)

What's different about working at LOréal? People often expect a global company of our size to run on rigid rules and strict playbooks. We don't. What makes L'Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren't here just to follow instructions. You are here to take ownership and shape your own projects from day one.

The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.

You'd be a great fit. We'd love to see you apply.

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