Director of Product Marketing, Velocity AI

$120,000 - $160,000 + VIP Bonus

The insurance industry runs on Vertafore. We equip agencies, MGAs, and carriers with the core digital systems, specialized AI, and data-driven foundation to eliminate distribution drag across the insurance lifecycle, spanning sales, servicing, and back-office operations.

Underpinned by unmatched speed and performance power, we are the trusted backbone that’s taking the insurance industry from friction to flow with Distribution Velocity –speed, performance, and trust - to drive growth at scale.

With over 95% of the top agencies and insurers and 50% of industry compliance transactions running through Vertafore, we lead at the intersection of innovation and trust, giving insurance professionals the confidence to transform and win in the AI era.

Our reach is global, with headquarters in Denver, Colorado, and offices across the U.S., Canada, and India.

JOB DESCRIPTION

We are seeking a Director of Product Marketing, Velocity AI, to define and operationalize the go-to-market strategy, commercial narrative, messaging standards, and launch processes for Vertafore’s Velocity AI Platform and growing portfolio of Velocity AI agents. This director-level individual contributor will report to the Chief Marketing Officer, align day-to-day with the Velocity AI Platform team, and partner across AI, product management, product marketing, sales enablement, PR, web, creative, and cross-functional agent teams to bring AI innovation to market with a clear, differentiated, customer-ready story.

The ideal candidate is a strategic product marketer and exceptional content creator who can translate complex AI capabilities into customer-value narratives that drive belief and action. They are highly collaborative, influential without direct authority, and able to create clarity in a fast-moving environment.

Core Requirements & Responsibilities

Essential job functions include, but are not limited to, the following:

· NARRATIVE Lead the Velocity AI go-to-market and commercial narrative to build clarity around Vertafore’s AI innovation leadership and support the company’s broader Distribution Velocity viewpoint for the industry.

· LAUNCH PROCESS Create scalable frameworks and standards for launching new Velocity AI agents and ensure successful execution through direct ownership and partnership with product marketers and cross-functional teams.

· ROADMAP TRANSLATION & VALUE MESSAGING Partner with Product, Marketing, Finance, RevOps, Sales, and Enablement to translate roadmap priorities, packaging, pricing, and monetization strategy into customer outcomes, workflow impact, value proof points, and market-ready messaging.

· PMM PARTNERSHIP Work with product marketing managers who own the products AI agents surface in to define enhanced product positioning, launch narratives, proof points, agent product naming, and supporting content.

· MESSAGING FRAMEWORK Establish and maintain the authoritative Velocity AI messaging framework, including positioning, FAQs, proof points, launch claims, and guidance on what teams can and cannot say. Partner with Product Marketing, Sales Enablement, Product Management, and go-to-market teams to keep materials clear, effective, and aligned.

· MARKET & USE CASE EXPERTISE Bring customer, competitive, and AI-in-insurance insights into strategy. Build deep expertise in AI use cases, workflows, value drivers, customer impact, and monetization considerations across Vertafore’s agency, MGA, and carrier business segments.

· SALES ENABLEMENT Partner with Sales Enablement and product marketing to activate Velocity AI messaging through training, talk tracks, objection handling, and persona-based value messaging.

· CONTENT STRATEGY Create and guide AI and insurance content, including thought leadership, launch narratives, adoption models, use case stories, scripts, customer education, and market-facing assets.

· MARKETING INTEGRATION Ensure Velocity AI messaging reinforces Distribution Velocity across launches, campaigns, announcements, product pages, events, and customer communications in partnership with campaign, web, PR, creative, and brand teams.

· PROOF POINTS & FEEDBACK Build the proof-point strategy for Velocity AI, including Early Adopter insights, ROI/value models, workflow impact metrics, adoption stories, customer proof, and feedback loops with Sales, Enablement, Solution Consulting, Customer Success, and the Velocity AI Customer Advisory Board.

Knowledge, Skills and Abilities

· MESSAGING Exceptional messaging, positioning, storytelling, and content development skills, including the ability to translate technical capabilities into clear workflow impact, customer value statements, and commercial narratives.

· PRODUCT MARKETING Strong understanding of B2B SaaS or platform product marketing, launches, sales enablement, and buyer journeys.

· AI INSURANCE FLUENCY Curiosity about AI and its application to insurance workflows across agency, MGA, carrier, and broader distribution value chains.

· PROCESS DESIGN Experience building scalable launch frameworks, messaging systems, and cross-functional operating models.

· INFLUENCE Executive communication, stakeholder alignment, collaboration, and influence in matrixed environments.

· PROJECT MANAGEMENT Attention to detail and ability to drive multiple workstreams in a fast-moving environment.

· AMBIGUITY Comfort creating structure where processes, narratives, or operating models are still being defined.

· AI TOOLS Familiarity with AI tools and prompting techniques, including building or leveraging GPTs to improve go-to-market efficiency.

Qualifications

· EXPERIENCE LEVEL 10+ years of progressive experience in B2B SaaS marketing, product marketing, solutions marketing, or related go-to-market roles.

· GTM EXPERIENCE Significant experience with messaging, positioning, launches, enablement, and customer-facing content for complex technology products.

· EMERGING TECH Experience with AI, automation, data products, platforms, or other emerging technology categories preferred; strong product marketing judgment and commercial instincts are the primary requirement.

· INDUSTRY EXPERIENCE Experience in insurance, InsurTech, financial services, or another regulated industry preferred; ability to learn complex domains quickly is essential.

· SENIOR PARTNERSHIP Proven ability to work with senior executives, product leaders, technical teams, sales teams, and marketing partners.

· EDUCATION Bachelor’s degree in marketing, business, communications, or a related field required; MBA or equivalent experience helpful.

About Vertafore Velocity AI

Vertafore Velocity AI is purpose-built for insurance, bringing artificial intelligence directly into the core systems agencies, MGAs, and carriers already use. The Velocity AI Platform serves as the innovation foundation behind Vertafore’s growing portfolio of AI agents, enabling secure, scalable AI development across the company’s core product families.

Built to help the industry move from friction to flow, Velocity AI supports Vertafore’s broader focus on Distribution Velocity — helping agencies, MGAs, and carriers accelerate workflows, improve decisions, reduce manual work, and operate with greater speed, consistency, and clarity.

Additional Requirements and Details:

·       Travel required up to 10% of the time.

·       Ability to work remote with a stable internet connection on an as needed basis

·       Located and working from an office location (when required)

·       Occasional lifting and/or moving up to 10 pounds.

·       Frequent repetitive hand and arm movements required to operate a computer.

·       Specific vision abilities required by this job include close vision (working on a computer, etc.).

·       Frequent sitting and/or standing.

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship. 

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.