Analysis Skills, Brand Strategy, Business Case, Business News, Campaigns, Communication Skills, Customer Relations, Develop and Maintain Customers, Entertainment and Media, Investment Management, Media Buying and Planning, Media Campaigns, Performance Metrics, Problem Solving Skills, Project/Program Management, Revenue Growth, Sales Prospecting, Storytelling, Strategic Planning, Team Building, Team Lead/Manager, Team Player, Time Management, Writing Skills
Director, Brand Experience
The Director, Brand Experience oversees the planning of all media campaigns across channels for a specific client. This person is a leader who contributes to the brand strategy and planning and builds solid relationships with clients and internal teams across all levels and functions. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.
Responsibilities:
- Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
- Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
- Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
- Apply your experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
- Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience plans
- Work with analytics and research teams to identify/apply findings and the investment and operations teams to ensure flawless implementation
- Analyze client's audience strategies and work with internal groups to lead business case development
- Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner
- Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
- Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Qualifications:
- 8+ years of media planning experience
- Previous management experience
- Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients' strategic goals and KPIs
- Strong understanding of analytics to inform and validate planning and strategy
- History of identifying media opportunities, presenting them to clients, and executing
- Experience monitoring and recommending improvements to the entire media planning process
- Ensuring people are adopting the best-in-class tools, techniques, systems to deliver effective media processes
- Portfolio management of paid media for a large brand
- Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision-making skills with the ability to think creatively.