Director Brand Marketing

The Director, Brand Marketing, supporting our Co-Branding efforts, leads the development and execution of co-branded concepts to achieve the sales and profit goals in a manner that continually enhances the Brands (combinations of Auntie Anne's, Cinnabon, Jamba and Carvel) and market share. This position collaborates with brand leaders and cross-functionally to support portfolio priorities, the menu initiatives and innovation roadmap, go-to-market plan, communications, and initiatives to optimize the franchisee and customer experience and to drive profitability and guest traffic on behalf of co-brand locations. This position is responsible for developing and executing co-brand marketing plans, monitoring promotion performance, and supporting digital/off-premise acceleration by providing the leadership, direction and support needed to achieve the teams' objectives. This position will support initiatives focused on improving the digital guest experience across channels including online ordering, third-party delivery, loyalty, and catering, while helping oversee local store marketing efforts that support franchisee success and drive local market awareness.