Director, Brand Strategy & Communications - Remote

Intrado

New York, NY(remote)

JOB DETAILS
SALARY
$125,000–$135,000 Per Year
SKILLS
Advertising, Brand Marketing (Branding), Brand Strategy, Budgeting, Business Administration, Campaigns, Communication Skills, Content Development, Corporate Communications, Corporate Messaging, Cross-Functional, Emergency Services, Field Marketing, Journalism, Marketing Communications, Marketing Communications Strategy, Mentoring, Performance Metrics, Presentation/Verbal Skills, Public Safety, Public/Media/Press/Analyst Relations, Sales, Telecommunications, Thought Leadership, Vendor/Supplier Management, Writing Skills
LOCATION
New York, NY
POSTED
Today

About Us

Intrado is dedicated to saving lives and protecting communities, helping them prepare for, respond to, and recover from critical events. Our cutting-edge company strives to become the most trusted, data-centric emergency services partner by uniting fragmented communications into actionable intelligence for first responders. At Intrado, all of our work truly matters. 

Responsibilities/Qualifications

Position Overview:

We are looking for a dynamic and strategic leader to own and evolve our brand identity, communications strategy, and market presence. The Director of Brand Strategy and Communications will serve as the steward of our brand, ensuring consistency, clarity, and impact across every touchpoint for corporate and all lines of business.

Key Responsibilities

  • Develop and execute a comprehensive brand strategy that aligns with company vision, business objectives, and target audiences
  • Lead and manage all external communications, including PR, thought leadership, and advertising
  • Oversee the creation of compelling content across channels — digital, social, and print – for each line of business
  • Partner cross-functionally with product, sales, center of excellence, customer success, and internal communications to ensure brand consistency and strategic alignment
  • Manage and mentor a team of 3 content creator professionals to execute top of funnel campaigns
  • Define and track KPIs to measure brand awareness, perception, and communications effectiveness
  • Serve as a brand guardian, ensuring tone, voice, and visual identity standards are upheld across the organization
  • Work closely with creative and field marketing to align corporate messaging in the value proposition for each line of business

Qualifications:

  • 7+ years of experience in brand strategy, marketing communications, or corporate communications
  • Proven track record of building and scaling brands, ideally in telecommunications, technology, and/or public safety industries
  • Exceptional written and verbal communication skills
  • Experience managing agencies, vendors, and budgets
  • Ability to translate complex ideas into clear, compelling narratives
  • Bachelors degree in Marketing, Communications, Journalism, or related field
  • MBA a plus

Total Rewards

Want to love where you work? At Intrado, we offer a comprehensive benefits package that includes what you’d expect (medical, dental, vision, life and disability coverage, paid time off, a 401(k) retirement plan, and several that go above and beyond – paid parental leave, access to a robust library of personal and professional training resources, employee discounts, critical illness, hospital indemnity, access to legal support, pet insurance, identity theft protection, an EAP (Employee Assistance Program) that includes free mental health resources/support, and more! Apply today to join us in work worth doing! 

The starting salary is anticipated between $125,000 and $135,000 and will be commensurate with experience.  

Intrado is an Equal Opportunity Employer – Veterans/Disabled and Other Protected Categories. Our Company welcomes and encourages applications of individuals with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Intrado maintains a Drug Free Workplace.

About the Company

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Intrado