Director, Business Analytics

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.

• Ensure that analytics efforts lead to clear,compellingand actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.

• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization. 

• Lead the measurement plan development and execution.

• Anticipate client’s needs and proactively developing solutions to address them.

• Ensuretimelyfollow through on all scheduled and ad hoc deliverables.

• Generate and communicate clear,compellingand actionable insights; constructing insightful narratives through sophisticated analytic techniques.

• Recommend and implement research that will aid in the consumer insight gathering and strategic process.

• Identifyopportunities to continuously improve processes.

• Lead,mentor and train managers and ADs.

• Contributeto the consumer segmentation and audience identification/exploration processes. 

• Designtests to measure the incremental impact of media on business outcomes.

• Providead hoc support to the clients to solve broad strategic marketing problems.

Internal facing responsibilities:

• Provide methodological support, coaching,trainingand advice toyour direct reports and to the broaderagencyteams.

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Required Skills

• Industry Knowledge in marketinganalyticsand data(1stand 3rdparty data solutions, data lakes, data clean rooms, aggregated and user level data)

• Experience inintegratedmarketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.  

• Expertise inaudience-based marketing and data-driven advertising

• Solution development: analytic skills, critical thinking andclarifying strategic & operational issues as relates to dataand analytics.  Problem-solving skills to drive issues to resolution.

• Proven leadership ability and strong, impactful client relationship experience

• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs

• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

Education and Experience

• A university degreeand7+years ofdata and analyticsexperience in advertising, management consulting, marketing ordigitalconsulting

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required