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Job Description

About The Role
 

The Director, Consumer IBD Marketing will be a champion of Takeda’s culture and values while leading the consumer marketing strategy development and tactical execution.  The role is responsible for ensuring a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand messaging, and campaign development, with significant involvement in TV/CTV advertising. The Director also champions patient-centric initiatives, such as patient ambassador programs, to ensure the authentic patient voice shapes all marketing efforts.

The ideal candidate combines strong marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. The Director will collaborate closely with the Director, HCP IBD Marketing and Director, IBD Lifecycle Management and Access Marketing, Patient Support Services, and cross-functional teams to ensure an integrated brand strategy and omni-channel execution and will report to the Sr. Director, IBD Marketing.

How you will contribute

• Lead strategic development and tactical execution of the consumer promotional strategy, ensuring alignment with HCP brand initiatives.
• Oversee the creation and implementation of consumer messaging that are highly strategic and powerful across all channels—including significant responsibility in TV/CTV ad and promotional materials development.
• Identify critical moments and barriers in the patient journey, designing content and programs to overcome these barriers.
• Manage agency relationships and significant media/OPEX budgets, ensuring efficient investment and measurable impact.
• Drive excellence across omnichannel execution areas, including CRM, patient journey design, and website strategy.
• Translate brand objectives into data-driven, full-funnel media strategies that engage patients throughout their journey.
• Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize marketing mix, balancing investment and monitoring return on investment (ROI) of individual tactics.
• Build branding guidelines and core claims documentation to support consistency and excellence in execution across all channels.
• Guide development of staff members in marketing expertise, organizational awareness and exposure, and career development.
• Manage OPEX budget efficiently, ensuring optimal allocation of resources for maximum impact and co-manage Agency of Record relationship.

Minimum Requirements/Qualifications

Required:

• Bachelor’s degree

• 10+ years of marketing or related function, including pharma marketing experience with people management experience.

• Deep understanding of patient journeys, communication channels, and tactic design.

• Extensive experience in marketing strategy and tactic planning with an ability to communicate ideas to internal partners and external agencies.
• Experience in leveraging data and analytics to distill insights and drive data-based decision making.
• Consumer marketing experience with experience in media, including digital marketing, with the ideal candidate having broadcast and media planning experience.
• Demonstrated leadership traits with an ability to mentor team members, collaborate effectively, and positively influence decisions.
• Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy.
• People Development – Ability to assess strengths and development areas of staff members, provide suggestions for development, and drive accountability.
• Budgeting – Ability to create and maintain an accurate OPEX budget.

Desired:

• MBA
• Experience in IBD therapeutic area
• Deep understanding of how to create an impactful omni-channel ecosystem

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

#LI - Hybrid

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

For Location:

U.S. Base Salary Range:

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. 

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. 

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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Job Exempt

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