Director, Consumer Research - Creative & Marketing Research

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ABOUT THIS ROLE

Audible"s Consumer Insights team is seeking a consumer research expert to lead and evolve our creative ad testing program while serving as a strategic research partner to our Marketing, Creative, and Brand teams. As Audible"s global brand continues to grow, this role will be instrumental in ensuring our advertising creative and messaging resonate with the right audiences, in the right channels, at the right moments - optimizing campaigns before they launch and measuring their effectiveness in-market. Beyond creative testing, you"ll help shape the messaging platforms and communication strategies that underpin our marketing efforts, serving as a go-to insights resource for strategic questions across the marketing organization. You will also champion the integration of AI and emerging technologies into our research toolkit - exploring how innovations in AI-powered creative analysis, generative AI, and advanced measurement techniques can accelerate insight generation and elevate creative effectiveness.

You will sit within the Global Consumer Research team alongside our Brand Tracker lead, forming the research pillar of Audible"s marketing insights function - connecting brand health measurement with creative and messaging effectiveness. You will partner closely with Marketing Analytics to deliver a holistic view of how our marketing drives brand growth.

ABOUT YOU

You"re passionate about the intersection of consumer insights and creative effectiveness. You understand how great advertising works - what makes consumers pay attention, feel something, and take action - and you know how to measure it rigorously. You think beyond individual ads to the broader messaging ecosystem: which stories resonate with which audiences, through which channels, and at what moments in the consumer journey.

You have deep expertise in creative and advertising research methodologies, including pre-launch ad testing, concept testing, messaging and communications testing, campaign tracking, and brand lift measurement. You"re equally comfortable designing a quantitative copy test and a qualitative deep-dive to unpack why a creative concept resonates (or doesn"t).

You"re a strategic thinker who can connect the dots between research findings and marketing action. You don"t just deliver data - you deliver direction. You thrive in a fast-paced, collaborative environment and enjoy working closely with creative and marketing teams to influence work from brief through execution. You"re adept at building relationships and driving alignment with stakeholders across time zones, ensuring research insights inform creative decisions regardless of geography.

You possess exceptional communication and storytelling skills, with the ability to translate complex research into clear, compelling narratives that inspire action at all levels of the organization.

As a Director, Consumer Research- Creative & Marketing Research, you will...

• Lead and evolve our Creative Ad Testing program - Design, manage, and continuously improve our global creative testing framework, ensuring we have robust pre-launch testing methodologies (e.g., animatic testing, concept testing, copy testing) that optimize creative effectiveness across channels and markets
• Shape messaging strategy through consumer understanding - Test and inform the messaging platforms, value propositions, and communication frameworks used across marketing, identifying what resonates with key audiences, where, and when - ensuring our storytelling is grounded in consumer truth and tailored to context
• Serve as a strategic consumer research partner for Creative & Marketing teams - Work collaboratively with Brand Marketing, Creative, Growth Marketing, Media, and Content Marketing teams to provide consumer-grounded strategic guidance on campaign development, messaging strategy, audience targeting, and creative optimization
• Establish and communicate clear research timelines - Partner with stakeholders to ensure research milestones are integrated into broader campaign and go-to-market schedules
• Transform creative research into actionable direction - Synthesize findings from creative tests, messaging research, campaign tracking, and ad effectiveness studies into clear strategic recommendations through executive-ready presentations that drive marketing decisions
• Build and manage a creative insights knowledge base - Develop a repository of creative best practices, messaging learnings, testing results, and effectiveness benchmarks that teams can reference to continuously raise the bar on creative quality
• Pioneer AI and emerging technology integration in creative research - Actively explore, evaluate, and integrate AI-powered tools and methodologies (e.g., AI-driven creative analysis, automated sentiment analysis, predictive creative scoring) into the research program
• Stay current with innovations across the tech and research landscape, studying how leading companies leverage AI to enhance creative effectiveness, and bring those learnings to Audible"s research practice. Also evaluate and incorporate other emerging approaches to continuously push the boundaries of creative research
• Support broader marketing and brand research needs - Conduct ad hoc research studies including audience deep dives, messaging exploration, competitive creative analysis, and campaign post-mortems to address strategic questions from marketing and creative stakeholders
• Collaborate with Analytics partners for expanded marketing measurement - Partner with Marketing Analytics to connect creative testing insights with in-market performance data (e.g., brand lift studies, incrementality tests, media mix modeling) to build a comprehensive understanding of creative"s contribution to business outcomes
• Manage agency and vendor relationships - Oversee relationships with research agencies and testing platform vendors, ensuring quality, efficiency, and innovation in our research partnerships
• Socialize insights for maximum impact - Develop compelling narratives and visualizations that inspire creative and marketing teams, building a culture of consumer-informed creative development

ABOUT AUDIBLE

Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.