Director, Corporate Marketing

About Corporate Marketing

Corporate Marketing owns how accessiBe shows up in the world - brand positioning, voice, reputation, and the experience people have with us across every marketing touchpoint. The team spans brand strategy, website experience, integrated campaigns, co-marketing, community and advocacy, thought leadership, analyst relations, content systems, and communications/PR. It's a lean, full-stack team that partners closely with demand generation and product marketing and is held to commercial outcomes.

Role Summary

Owns how accessiBe tells its story - brand, content, and campaigns - across every external touchpoint, and runs the relationships (analyst, press, community, advocacy) that shape how the company is perceived. It is critical to have a hands-on leader who is fluent in agentic workflows that improve the quality and volume of the team's output.

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What will you do:

Brand Storytelling & Integrated Campaigns

• Own the holistic brand narrative across all touchpoints; translate business goals into a single, consistent brand direction
• Lead integrated campaign strategy - proprietary research, webinars, demand-gen and brand campaigns - connecting every channel to pipeline and brand outcomes
• Brief and direct design on creative execution; keep brand expression consistent across campaign assets

Cross-Functional Partnership

• Partner with product marketing and demand gen as a peer, not a downstream executor - shared accountability for commercial outcomes
• Bring market and competitive intelligence into planning and show how corporate marketing activity ties to pipeline

Analyst Relations & PR

• Run the analyst relations program and the PR strategy; comms for senior leaders
• Actively manage online reputation

Community & Advocacy

• Own community, advocacy, and influencer strategy - disability organizations, nonprofits, advisory boards (e.g., Inclusive Product Advisory Board) - and feed learnings back into business decisions

Operating Style

• Hands-on execution, not just oversight; fluent in AI/LLM tooling for content and workflow
• Manage competing priorities across a lean team while mentoring and developing a team of specialists

Requirements:

• 10+ years in brand, corporate, or integrated marketing, with direct ownership of brand strategy and positioning
• Track record leading integrated campaigns end-to-end across paid, earned, and owned channels
• Working fluency with AI-assisted content and workflow tools, with the judgment to set standards for how a team uses them
• People leadership experience - hiring, developing, and mentoring specialists
• Comfortable operating hands-on in a lean team while still thinking strategically
• Preferred: Experience running analyst relations and PR programs
• Preferred: Established relationships or experience building trust with advocacy groups, nonprofits, or community/advisory boards

For New York-based candidates: The salary band for this position ranges from $170,000 to $220,000, based on your experience and skill set.